The Secret to Meaningful Blogging

I never intended to become active on social media. My boss intended it for me and I am glad he did. It has helped me formulate thoughts more clearly, has pushed me to keep learning, and has broadened the types of people I can connect with.

At first, I did not have a social media or a blog strategy. As I started hearing feedback from people about things I wrote, I thought, “I really need to take this more seriously.” So Chris Martin helped me form a blog strategy. We sit down once a month and he brings me a list of potential topics, shows me data on what seems to be helping and resonating, and makes suggestions on tweaks I should make.

Culture might eat strategy for breakfast, but that doesn’t meant we abandon strategy. If you are a leader who uses social media, here are three reasons you should have a strategy:

1. Strategy saves time.

I don’t feel like I have any extra time, so when Chris nudged me to get on the Five Leadership Questions Podcast and to start Facebook Live videos, I was like “Dude, are you crazy.” He showed me we could simply plan to tweak and adjust existing content to move into different mediums. So Facebook Live videos are simply me explaining and articulating something I have already written. The podcast takes zero prep time, but then becomes prep time for future blogs.

2. Strategy simplifies processes.

Without a strategy incredible amounts of time are wasted having the same conversations over and over. Because we know the plan for what content will go where and when, we are not daily rehashing the same conversations. I write, send for editing, it gets posted, which later becomes a video, etc.

3. Strategy serves your audience.

Having a strategy allows you to think more intentionally. Having a strategy and being strategic are not the same things. But having a strategy can help you be strategic. Having a blog or content strategy provides a framework for you to think about how to best serve those in your audience.

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Eric Geiger

Eric Geiger

Eric Geiger is the Senior Pastor of Mariners Church in Irvine, California. Before moving to Southern California, Eric served as senior vice-president for LifeWay Christian. Eric received his doctorate in leadership and church ministry from Southern Seminary. Eric has authored or co-authored several books including the best selling church leadership book, Simple Church. Eric is married to Kaye, and they have two daughters: Eden and Evie. During his free time, Eric enjoys dating his wife, taking his daughters to the beach, and playing basketball.

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comment_post_ID); ?> Thank you Ed for sharing your insights into the Church Growth Movement. I have my reservations with Church Growth models because it has done more damage than good in the Body of Christ. Over the years, western churches are more focused on results, formulas and processes with little or no emphasis on membership and church discipline. Pastors and vocational leaders are burnt out because they're overworked. I do believe that the Church Growth model is a catalyst to two destructive groups: The New Apostolic Reformation and the Emerging Church. Both groups overlap and have a very loose definition. They're both focus on contemporary worship, expansion of church brand (franchising), and mobilizing volunteering members as 'leaders' to grow their ministry. Little focus on biblical study, apologetics and genuine missional work with no agenda besides preaching of the gospel.
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comment_post_ID); ?> Thank you for sharing such a good article. It is a great lesson I learned from this article. I am one of the leaders in Emmanuel united church of Ethiopia (A denomination with more-than 780 local churches through out the country). I am preparing a presentation on succession planning for local church leaders. It will help me for preparation If you send me more resources and recommend me books to read on the topic. I hope we may collaborate in advancing leadership capacity of our church. God Bless You and Your Ministry.
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