Write a Better Blog with These 21 Checkpoints

Are there elements that should pretty much always be included in every blog post? Yep. But it’s rare to find them all together in one, awesome post.

You don’t have to do all of these things every single time, but my own mental checklist that I run through as I’m writing, and before I hit “Publish” looks like this:

  1. Write a compelling title. Run it through CoSchedule’s headline analyzer?
  2. Use the first paragraph to motivate the reader to keep reading.
  3. Research some keywords to find out if anyone is actually searching for what I’m writing about.
  4. Include those keywords an appropriate number of times, especially in titles and headings.
  5. Include some bullet points.
  6. Include at least one image that looks good. Find them at Pexels.
  7. Assign a featured image and make sure it pops up in social posts. Debug if necessary.
  8. Include an average of two internal links to other posts within your blog.
  9. Include an average of two links to other relevant resources.
  10. Among those links, make one or two affiliate links.
  11. Pick an appropriate category or two.
  12. Add some relevant tags for cross-referencing purposes later on.
  13. Check the spelling.
  14. Evaluate the emotional impact of the post.
  15. Answer a question or solve a problem with the post.
  16. Be personal – use conversational language.
  17. Call the reader to act on what they’re reading in some small way.
  18. Post it to social media profiles, pages, groups, etc.
  19. Invite readers to connect and subscribe (not always within the post, but in the site design).
  20. Email your mailing list inviting them to check it out.
  21. Go back and re-evaluate the title one more time. After writing, is it still the best it can be?

As I said, this isn’t exhaustive. It’s just the list I run through as I write a post.

Read more from Brandon.


Talk with an Auxano Navigator about how your personal blogging can increase your church’s ministry influence.

Download PDF

Tags: , ,

| What is MyVisionRoom? > | Back to Communication >

ABOUT THE AUTHOR

Brandon Cox

Brandon Cox has been a Pastor for fifteen years and is currently planting a church in northwest Arkansas, a Saddleback-sponsored church. He also serves as Editor of Pastors.com and Rick Warren's Pastors' Toolbox, and authors a top 100 blog for church leaders (brandonacox.com). He's also the author of Rewired: Using Technology to Share God's Love.

See more articles by >

COMMENTS

What say you? Leave a comment!

Recent Comments
comment_post_ID); ?> I agree 100%, you can tell if a church is doing this it grows, if there's no growth there's poor leadership..
 
— Dennis Whiterock
 
comment_post_ID); ?> Great work Bubba! Its exciting to see how God has blessed your faithfulness over your lifetime into remarkable, fruitful, Kingdom expansion! Jesus DID say, "without Me you can do nothing!" (John 15:5). No surprise that He rewards "thick and thin" prayer with great fruitfulness! :)
 
— Mike Taylor
 
comment_post_ID); ?> I loved this presentation. It helped greatly as I organized an Outreach Ministry of The Shepherds Care. Thank you. Esther Callaham Mahgoube Emmanuel Pentecostal Church New Jersey
 
— Esther Mahgoube
 

Clarity Process

Three effective ways to start moving toward clarity right now.

The Secret to Meaningful Blogging

I never intended to become active on social media. My boss intended it for me and I am glad he did. It has helped me formulate thoughts more clearly, has pushed me to keep learning, and has broadened the types of people I can connect with.

At first, I did not have a social media or a blog strategy. As I started hearing feedback from people about things I wrote, I thought, “I really need to take this more seriously.” So Chris Martin helped me form a blog strategy. We sit down once a month and he brings me a list of potential topics, shows me data on what seems to be helping and resonating, and makes suggestions on tweaks I should make.

Culture might eat strategy for breakfast, but that doesn’t meant we abandon strategy. If you are a leader who uses social media, here are three reasons you should have a strategy:

1. Strategy saves time.

I don’t feel like I have any extra time, so when Chris nudged me to get on the Five Leadership Questions Podcast and to start Facebook Live videos, I was like “Dude, are you crazy.” He showed me we could simply plan to tweak and adjust existing content to move into different mediums. So Facebook Live videos are simply me explaining and articulating something I have already written. The podcast takes zero prep time, but then becomes prep time for future blogs.

2. Strategy simplifies processes.

Without a strategy incredible amounts of time are wasted having the same conversations over and over. Because we know the plan for what content will go where and when, we are not daily rehashing the same conversations. I write, send for editing, it gets posted, which later becomes a video, etc.

3. Strategy serves your audience.

Having a strategy allows you to think more intentionally. Having a strategy and being strategic are not the same things. But having a strategy can help you be strategic. Having a blog or content strategy provides a framework for you to think about how to best serve those in your audience.

Read more from Eric.

 

Download PDF

Tags: , ,

| What is MyVisionRoom? > | Back to Communication >

ABOUT THE AUTHOR

Eric Geiger

Eric Geiger

Eric Geiger is the Senior Pastor of Mariners Church in Irvine, California. Before moving to Southern California, Eric served as senior vice-president for LifeWay Christian. Eric received his doctorate in leadership and church ministry from Southern Seminary. Eric has authored or co-authored several books including the best selling church leadership book, Simple Church. Eric is married to Kaye, and they have two daughters: Eden and Evie. During his free time, Eric enjoys dating his wife, taking his daughters to the beach, and playing basketball.

See more articles by >

COMMENTS

What say you? Leave a comment!

Recent Comments
comment_post_ID); ?> I agree 100%, you can tell if a church is doing this it grows, if there's no growth there's poor leadership..
 
— Dennis Whiterock
 
comment_post_ID); ?> Great work Bubba! Its exciting to see how God has blessed your faithfulness over your lifetime into remarkable, fruitful, Kingdom expansion! Jesus DID say, "without Me you can do nothing!" (John 15:5). No surprise that He rewards "thick and thin" prayer with great fruitfulness! :)
 
— Mike Taylor
 
comment_post_ID); ?> I loved this presentation. It helped greatly as I organized an Outreach Ministry of The Shepherds Care. Thank you. Esther Callaham Mahgoube Emmanuel Pentecostal Church New Jersey
 
— Esther Mahgoube
 

Clarity Process

Three effective ways to start moving toward clarity right now.