One Way Your Church is Missing It with Twitter

A few weeks ago I had the opportunity to sit down with Social Media Church for a conversation about—you guessed it—social media. I had a great time talking about how I like to use social media as a connector and strategist. I also shared about a recent social media faux pas I made.

After the show, I thought I’d share the one way a lot of churches are missing it with Twitter. And it’s this…

Twitter is just as much of a listening tool as it is a sharing tool. It’s a two way street. If your church isn’t using twitter to engage with your members or people in you’re community, you’re missing out on the fundamental benefit of the social media network.

Here are a few practical steps you can take to use Twitter engage your community instead of simply sharing last week’s sermon or next week’s series:

  • Create a Twitter list of everyone you know in your church, responding to them when it’s appropriate.
  • Engage with influential Twitter handles in your community. (e.g. – Chamber of Commerce, Events Around Town, Government Entities)
  • Set up proximity searches for terms like “prayer” or “church” within a 20-mile radius of your church. Monitor those searches and reach out if an opportunity presents itself.

 

You can listen to my entire conversation with Social Media Church here.

How has your church used Twitter or another social media channel to engage with your community?

Read more from Justin here.

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Justin Lathrop

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comment_post_ID); ?> Are there any reliable statistics about the percentage of church plants that fail after 3 years in the US?
 
— Jon Moore
 
comment_post_ID); ?> I am a senior citizen who has lived in many areas of the US, the farthest south being Virginia DC area. There are several church plants in the area--some failed, some doing well. One of the sadist failures was a plant in NW Washington near a large Presbyterian Church (I had been an elder in the church, so I knew the area) where changes in church doctrine was driving many away from the PCUSA churches. There were many mature Christians who lived in the area who were very willing to participate and give generously to the church. Its failure was a loss. The pastor and his wife lived in a VA suburb, wanted something that would appeal to their tastes, which included "praise music". There was a professional piano teacher and several people who had sung in choirs in the area. Their suggestions were completely ignored. Forget that there was joyous participation in singing hymns and silence by many for the praise music. The experienced church leaders that were attending were expected to seek the wisdom of the pastor who did not live in the area rather than have any role in leadership. There is another church plant in Northern Virginia that seems to be going the same way. My take: the pastors should get past their high-school and college days culture and get to know and appreciate the people of the community. Do not try to reproduce Intervarsity or Campus Crusade. Hymns are not a sin and "uneducated" (never graduated from college) should not be ignored as uninformed or stupid. People who have served in and/or live in the area are needed in leadership and not just to serve coffee and give. We all need to pray together and serve God in the community in which there is to be a plant. Glenna Hendricks
 
— Glenna Hendricks
 
comment_post_ID); ?> I like it Mac and do agree with your opinions on the matter. Thanks much
 
— winston
 

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