7 Reasons Your Church Should Create an Annual Report

You’ve heard of annual reports, but have you thought of creating one for your church? The point of course is not to imitate a common corporate practice, but to leverage every opportunity to cast vision. As we scan a few reasons why you should do this, let’s start with a definition.

Wiki: An annual report is a comprehensive report on a company’s activities throughout the preceding year. Annual reports are intended to give shareholders and other interested people information about the company’s activities and financial performance. The details provided in the report are of use to investors to understand the company’s financial position and future direction.

Why you should leverage this communication tool:

#1 An annual report creates a great “excuse” to cast vision. Most people know what an annual report is, but don’t expect their church to provide one. Why not leverage the “placeholder in their mind” to make  a positive impact?

#2 An annual report utilizes a natural rhythm for reflection and refocus. Remember, God created the cycle of a year. Since you use the year to define everything else in your life, why not use it to nourish the vision for people in the church?

#3 An annual report is a great tool to retell your best stories. Hopefully you’ve been sharing stories of life change throughout the year. Now tell them again. As a leader, it’s important to know your “folklore-” the stories of God that are worth sharing over and over and over.

#4 An annual report is an act of gratitude toward God. What if you saw the process like writing a thank you note to God? Even if your church didn’t have the best year, you have something for which you can express gratitude to God. Use the report to honor God and point people to Jesus.

#5 An annual report is a helpful accountability mechanism. I get that fact that accountability is not always fun. Sometimes you don’t like prepping sermons. But this Sunday keeps you accountable. Chances are, no one is going to wake up and bug you for that 2015 annual report. That’s what makes this point a big deal. You can initiate the commitment and hold yourself and your team accountable to this kind of vision casting.

#6 An annual report builds credibility with people. While an annual report is not everyone’s “love language,” some people will take a giant step forward because you took the time to provide this tool. It shows the leadership’s  willingness to be honest with financial information and communicates the deeper “whys” behind ministry decisions and direction.

#7 An annual report is a perfect project to experiment with some new talent and creativity. Since this communication tool is not weekly or urgent, you can recruit some people who are new or uninvolved and see what they produce. If you haven’t done a report, you have nothing to loose by trying. Ask them for something fresh and different. Here are a few examples of reports to get the creative minds sparked.

> Read more from Will.


Would you like to learn more about the process of creating annual reports for your church? Connect with an Auxano Navigator and start a conversation with our team.

 

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ABOUT THE AUTHOR

Will Mancini

Will Mancini

Will Mancini wants you and your ministry to experience the benefits of stunning, God-given clarity. As a pastor turned vision coach, Will has worked with an unprecedented variety of churches from growing megachurches and missional communities, to mainline revitalization and church plants. He is the founder of Auxano, creator of VisionRoom.com and the author of God Dreams and Church Unique.

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COMMENTS

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Don Mann — 02/01/16 3:07 pm

We plan to publish the online report during November to strengthen the case for strong end of year giving. http://annualreport.calvarynow.com/

7 Ways to Have “The Talk” Sooner, Rather Than Later | Launch Clarity — 05/19/14 6:04 am

[…] the impact… Many churches have created year-end reports that show graphically and numerically exactly where giving goes. A picture is worth a thousand […]

Bob Wriedt — 01/03/14 1:36 pm

We did a report for the first time this year, and we based it on our five values we identified through the Church Unique process. http://www.gracesealbeach.org/#/resources-and-sermons/grace-report-2013

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comment_post_ID); ?> I agree 100%, you can tell if a church is doing this it grows, if there's no growth there's poor leadership..
 
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comment_post_ID); ?> I loved this presentation. It helped greatly as I organized an Outreach Ministry of The Shepherds Care. Thank you. Esther Callaham Mahgoube Emmanuel Pentecostal Church New Jersey
 
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NewSpring Evangelism Course Participant Guide

At NewSpring Church, “found people find people.”

Pastor Perry Noble and his team have prepared a tremendous resource on Evangelism for use in their groups – and now they have made available to everyone! Here is a brief outline of each session. NewSpring has graciously given permission for you to download the Participant’s Guide; see the link below. The link to download the video segments is also listed.

SESSION 1: WHY?

In this session Perry talks about “why” we all have a call to evangelize and why it is important that we talk about Jesus. Evangelism is important because every person we come in contact with is either in a relationship with Jesus or is spiritually dead.

SESSION 2: WHAT?

In this session Perry will teach about “what” evangelism is. This lesson will help you see more specifics about sharing the Gospel and also a few things you will want to avoid.

SESSION 3: WHERE?

In this session Perry will teach on “where” we are called to go as believers. While it is easy to focus on ourselves and what makes us comfortable, the Bible tells us that Jesus came to save the world not just you and me.

SESSION 4: WHO?

In this session Perry talks about “who” you are called to share the gospel with. The call to evangelism is not just the responsibility of the church, or your pastor, but it is YOUR responsibility as well.

SESSION 5: SHARE YOUR STORY

Following this video, everyone in your group will have a chance to share their story in three minutes or less.

>>To download the Participants Guide, go here.

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For additional resources (Host Leader Guide, Host Training Guide, and videos for each session, go here.

More about NewSpring Church here.

Read more from Perry Noble here.

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ABOUT THE AUTHOR

Perry Noble

Perry Noble

Perry Noble is the founding and senior pastor of NewSpring Church in South Carolina. The church averages 16,000 people during weekend services at multiple campuses throughout the state. Perry is a gifted communicator and teacher, convicted about speaking the truth as plainly as possible. God has given him a vision and a passion for helping people meet Jesus, and each week he shares God’s word and its practical application in our daily lives. Perry, his wife Lucretia and their daughter, Charisse, live in Anderson, South Carolina. You can read all of Perry’s unfiltered thoughts about life and leadership here on the site. Don’t worry, he holds nothing back.

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COMMENTS

What say you? Leave a comment!

Recent Comments
comment_post_ID); ?> I agree 100%, you can tell if a church is doing this it grows, if there's no growth there's poor leadership..
 
— Dennis Whiterock
 
comment_post_ID); ?> Great work Bubba! Its exciting to see how God has blessed your faithfulness over your lifetime into remarkable, fruitful, Kingdom expansion! Jesus DID say, "without Me you can do nothing!" (John 15:5). No surprise that He rewards "thick and thin" prayer with great fruitfulness! :)
 
— Mike Taylor
 
comment_post_ID); ?> I loved this presentation. It helped greatly as I organized an Outreach Ministry of The Shepherds Care. Thank you. Esther Callaham Mahgoube Emmanuel Pentecostal Church New Jersey
 
— Esther Mahgoube
 

Clarity Process

Three effective ways to start moving toward clarity right now.