6 Essentials of Vision Casting as Modeled by Martin Luther King

His Dream Became a Reality

Over 50 years ago, Martin Luther King delivered his electrifying “I Have a Dream” speech from the steps of the Lincoln Memorial during the March on Washington, which became a flash point for a movement.

The legend endures beyond memory from a dwindling number of witnesses, but no one alive that day anticipated its sweetly patriotic glow.

– Taylor Branch

King’s speech is rightly remembered as one of the greatest speeches in American history. But few people remember that King stood on those same steps at the Lincoln Memorial 6 years earlier, with many of the same civil rights leaders present, and failed to rally the people.

What was the difference?

Vision.

Departing from his carefully written speech after only a few lines, King paused before continuing on with what are surely four of the most famous words uttered:

I Have a Dream…

 

Martin Luther King saw himself as a vision caster on that day – a connector not only to how clearly he saw current life but more importantly, how to get to the next immediate future.

As a church leader, you are a vision caster too.

The language of vision casting employs metaphor and story, but your vision has to have a qualitative element as well. There are six essential elements leaders should include for moving people forward in achieving their vision:

> Common DenominatorDo you build an emotional connection based on shared history? Great vision casting moments start by looking back momentarily before looking forward.

> Burning PlatformDo you frame the larger need and speak to the fear of loss? The greatest mistake in vision casting is not recognizing that vision is always a solution to a prior problem.

> Golden TomorrowDo you promise a better world in which people will want to live? Stop vision casting to make the church better and show people how the church makes life better.

> Wake-Up CallDo you create urgency and induce action? The vision casting moment must remind people why action is required today.

> Mind StretchDo you enlarge faith and challenge the imagination with audacious, God-sized goals? Without a mind-blowing goal in front of them, your people will never have a reason for risk taking, collaboration, and heroic sacrifice.

> God SmileDo you clarify your biblical basis and show how God’s heart is pleased? The vision should be dripping with allusions to Scripture and the unquestionable history of God’s work among the local community.

Auxano Founder Will Mancini created a tool to help leaders like you evaluate your vision casting. Called the “Spider Diagram,” it will help you evaluate your vision casting communications on the six points listed above.

SpiderDiagramPDFFor each essential, the tool has a line to score on a scale of one to five (one being poor, toward the center; five being excellent, near the outer edge). As you measure your vision casting exercise, connecting the scores can plot the vision effectiveness. The ideal is that the vision makes a “wheel” that can roll smoothly.

In honor of Dr. King’s vision, and as an exercise in evaluating an excellent example of a vision casting speech, use the Spider Diagram tool below while listening to the “I Have a Dream” speech.

 

 

Great communicators create movements.

>> Download the Spider Diagram here.

>>Watch Dr. King’s I Have a Dream speech.

 

 

 

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ABOUT THE AUTHOR

VRcurator

Bob Adams is Auxano's Vision Room Curator. His background includes over 23 years as an associate/executive pastor as well as 8 years as the Lead Consultant for a church design build company.

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COMMENTS

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Recent Comments
comment_post_ID); ?> I am a senior citizen who has lived in many areas of the US, the farthest south being Virginia DC area. There are several church plants in the area--some failed, some doing well. One of the sadist failures was a plant in NW Washington near a large Presbyterian Church (I had been an elder in the church, so I knew the area) where changes in church doctrine was driving many away from the PCUSA churches. There were many mature Christians who lived in the area who were very willing to participate and give generously to the church. Its failure was a loss. The pastor and his wife lived in a VA suburb, wanted something that would appeal to their tastes, which included "praise music". There was a professional piano teacher and several people who had sung in choirs in the area. Their suggestions were completely ignored. Forget that there was joyous participation in singing hymns and silence by many for the praise music. The experienced church leaders that were attending were expected to seek the wisdom of the pastor who did not live in the area rather than have any role in leadership. There is another church plant in Northern Virginia that seems to be going the same way. My take: the pastors should get past their high-school and college days culture and get to know and appreciate the people of the community. Do not try to reproduce Intervarsity or Campus Crusade. Hymns are not a sin and "uneducated" (never graduated from college) should not be ignored as uninformed or stupid. People who have served in and/or live in the area are needed in leadership and not just to serve coffee and give. We all need to pray together and serve God in the community in which there is to be a plant. Glenna Hendricks
 
— Glenna Hendricks
 
comment_post_ID); ?> I like it Mac and do agree with your opinions on the matter. Thanks much
 
— winston
 
comment_post_ID); ?> In this era, we have the opportunity of professional church staff today who utilize their gifting to shape the image and atmosphere of the church organization. But the 100% real impact on the church visitors is genuine evidence of changed lives by the gospel and the active growing discipleship (just as it was in the first century church). One demonstration is financially rich believers ministering equally together with poor believers (how odd, and incredibly miraculous; all humble and bow at the foot of the cross.). It is the awesome contrast of church members vocations, race, gender, age, maturity, gifting, humility that demonstrates to visitors "there is a Spirit in the place". That first-time guest list of 10 are "physical excuses", not spiritual excuses. Those don't tell the story. The condition of facilities and publicly greeting people have zero to do with it. The power of God in and through believers lives dedicated to impact other people with their relationship bridge-building of acceptance of the lost around them. Empowered believers are infectious, loving, helpful, giving, self-less, dynamic, compelling, bold, Christ-filled. As I have been in many church settings domestically and internationally, the facilities can be poor, and yet the fellowship can still be rich. We need to operate with first church humility. People come to Christ on His terms, not on our human abilities of hospitality. A huge catastrophe in a community, disaster relief brings lots of people into churches – many come to the church in those terrible conditions no matter the physical condition of the local church. Off the condition of facility, and onto the condition of God's people (living stones).... and everything else will grow.... and the other physical issues will be corrected by the staff.
 
— Russ Wright
 

Clarity Process

Three effective ways to start moving toward clarity right now.

The 2 Missing Elements of Most Vision Casting Sermons

I’ve enjoyed a few interactions with Jon Tyson over the years, who I met for the first time at Discovery Church in Orlando. Ten years ago he planted Trinity Grace Church in New York City. He tweeted a quote from Church Unique today which led to an audio I discovered of his recent vision Sunday message. If you want to improve your vision casting or plan your own vision Sunday this year, it’s worth the time to listen.

Vision Sunday is not Jon’s term, but it is the most common way church leaders talk about a special preaching weekend dedicated to addressing the identity and direction of the church. It always signals a pivotal moment: the turning  page in the church’s history, the re-invogorating of a core ideal or value, an assessment of recent ministry efforts or the dramatic unveiling of a new initiative or dream. For Jon and the people of Trinity Grace, this vision Sunday was a gathering of several multisites or missional community “parishes” to celebrate and recalibrate at the 10-year mark.

Why is it a masterful model of preaching vision on a vision Sunday? 

In Church Unique, published in 2008, I teach the six elements of a compelling vision casting moment with a tool called the Vision Casting Spider Diagram. Two of the six the elements are consistently missing when church leaders cast vision: the “burning platform” and the “mind stretch.” And, it just so happens, that these two elements are the most critical to achieving the powerful influence of the vision itself.

It’s worth listing to the message, to see how Jon injects burning platform content and mind stretching perspective for his congregation at the 10-year mark. Below, you will find a few nuggets. For a full training experience, I suggest that you download the Vision Casting Spider Diagram and listen to Jon’s message with your team.

Element #1: Burning Platform – Do I frame the larger need and speak to the fear of loss?

My favorite part of the message is when Jon shares that they have uncovered 49 true conversion stories in a church of 2400 attenders. He boldly declares that a 2% conversion does not reveal the full measure of what the Holy Spirit can do. He says that he is “amazed but not satisfied.” Here are some phrases that help paint a picture of need. He could have easily celebrated their success only, but uses the the strong results of a 10-year run to set up the need for revival.

“It’s too hard and too much work to do programs for more Christians.”

“We have dribs, drabs and a slow grind. We need more of the Spirit not less.”

“Our dreams can’t be determined by the plausibility structures of our culture but by the purposes of God in our time.”

“What is our response at 10 years in? Repentance. We spend our lives in busy activism, we need to repent of this, we need to repent of the typical New York Christian life.”

“We are not satisfied with success in evangelical Christianity.”

Element #2: Mind Stretch –  Do I enlarge faith and challenge the imagination with audacious God-size goals?

As Jon looks into the future he uses the primary template of what I call  “Presence Manifestation” in God Dreams, my most recent book on visionary planning. This is a classic reformed vision of renewal and revival. Jon expresses this beautifully, with power and impact for his time and place. He uses Scripture to paint a picture of the Spirit’s role in unifying the body to give us a shared heartbeat (aligning our desires) and a shared mindset (aligning our vision). He uses history to help our minds stretch to see the possible impossibility of “the acceleration of the Spirit’s natural work.”  Specifically, he recounts the Moravian stories as “historical mentors of the church.” Listen to some of his mind-stretching ideas (quotes are not exact):

“The motivation for our founding was a longing to see the fame and deeds of God renewed and known in our time.”

“When I read my Bible, I realized that this is not the Lord of the Rings, this is TRUE.”

“It’s the Spirit’s role to keep us together, to unify us. The Spirit melts us together. It’s the Spirit’s role to convict the world. The Spirit has a capacity to internally convince us.”

“The Spirit glorifies Jesus who shows us an alternative way and alternative world. He confounds our understanding of who God is and what he wants to do.”

“God wants to do something so spiritually provocative in our time that others will grab the hem of our garments in order to be a part.”

I hope you take the time to listen to the message. Remember: most pastors spend more time on preaching in one month than they do on visionary planning in 5 years. Your calling and your people, deserve more.

>> Download the Vision Casting Spider Diagram >>>

>> Listen to Jon’s message with your team >>>

> Read more from Will.

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| What is MyVisionRoom? > | Back to Vision >

ABOUT THE AUTHOR

Will Mancini

Will Mancini

Will Mancini wants you and your ministry to experience the benefits of stunning, God-given clarity. As a pastor turned vision coach, Will has worked with an unprecedented variety of churches from growing megachurches and missional communities, to mainline revitalization and church plants. He is the founder of Auxano, creator of VisionRoom.com and the author of God Dreams and Church Unique.

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COMMENTS

What say you? Leave a comment!

Recent Comments
comment_post_ID); ?> I am a senior citizen who has lived in many areas of the US, the farthest south being Virginia DC area. There are several church plants in the area--some failed, some doing well. One of the sadist failures was a plant in NW Washington near a large Presbyterian Church (I had been an elder in the church, so I knew the area) where changes in church doctrine was driving many away from the PCUSA churches. There were many mature Christians who lived in the area who were very willing to participate and give generously to the church. Its failure was a loss. The pastor and his wife lived in a VA suburb, wanted something that would appeal to their tastes, which included "praise music". There was a professional piano teacher and several people who had sung in choirs in the area. Their suggestions were completely ignored. Forget that there was joyous participation in singing hymns and silence by many for the praise music. The experienced church leaders that were attending were expected to seek the wisdom of the pastor who did not live in the area rather than have any role in leadership. There is another church plant in Northern Virginia that seems to be going the same way. My take: the pastors should get past their high-school and college days culture and get to know and appreciate the people of the community. Do not try to reproduce Intervarsity or Campus Crusade. Hymns are not a sin and "uneducated" (never graduated from college) should not be ignored as uninformed or stupid. People who have served in and/or live in the area are needed in leadership and not just to serve coffee and give. We all need to pray together and serve God in the community in which there is to be a plant. Glenna Hendricks
 
— Glenna Hendricks
 
comment_post_ID); ?> I like it Mac and do agree with your opinions on the matter. Thanks much
 
— winston
 
comment_post_ID); ?> In this era, we have the opportunity of professional church staff today who utilize their gifting to shape the image and atmosphere of the church organization. But the 100% real impact on the church visitors is genuine evidence of changed lives by the gospel and the active growing discipleship (just as it was in the first century church). One demonstration is financially rich believers ministering equally together with poor believers (how odd, and incredibly miraculous; all humble and bow at the foot of the cross.). It is the awesome contrast of church members vocations, race, gender, age, maturity, gifting, humility that demonstrates to visitors "there is a Spirit in the place". That first-time guest list of 10 are "physical excuses", not spiritual excuses. Those don't tell the story. The condition of facilities and publicly greeting people have zero to do with it. The power of God in and through believers lives dedicated to impact other people with their relationship bridge-building of acceptance of the lost around them. Empowered believers are infectious, loving, helpful, giving, self-less, dynamic, compelling, bold, Christ-filled. As I have been in many church settings domestically and internationally, the facilities can be poor, and yet the fellowship can still be rich. We need to operate with first church humility. People come to Christ on His terms, not on our human abilities of hospitality. A huge catastrophe in a community, disaster relief brings lots of people into churches – many come to the church in those terrible conditions no matter the physical condition of the local church. Off the condition of facility, and onto the condition of God's people (living stones).... and everything else will grow.... and the other physical issues will be corrected by the staff.
 
— Russ Wright
 

Clarity Process

Three effective ways to start moving toward clarity right now.