4 Habits Behind a Successful Guest Experience

The most important 2 feet can be found on the front lines of your church’s Guest Services or Hospitality teams:

  1. They belong to the team members who are the “first face” of your church – parking lot crews, greeters, ushers – anyone who is making the first impression with your Guests.
  2. They also represent the space and distance where the words you use and the actions you take make the most powerful impact with your Guest.

The interactions that take place in that space (two feet) by your team member (two feet) are rich with expectations – and can also be filled with missed opportunities. In that space your front-line team members have become the face and voice of your organization. Creating an Exceptional Guest Experience comes down to having great people on your front line teams and training them well. Many churches struggle with Guest services. Often the primary barrier is translating the organization’s vision into action at the front line. An article in HBR.org outlined four activities that your church can learn from when it comes to your front line teams. 

  1. Listen to team members. Want your team to take great care of your Guest? Start by taking great care of them.
  2. Hire for attitude, not aptitude — and then reinforce attitude. To get friendly service, enlist friendly people. Having selected people with the right attitudes, leaders need to ensure they reinforce the behaviors they want to see.
  3. Give people purpose, not rules. Rules have their place, but they go only so far. When people are given clear expectations and trusted to do their jobs, they feel valued and empowered. They choose to go that extra mile through passion, not compliance.
  4. Tap into the creativity of your front line. Giving frontline team members responsibility and autonomy inspires them to do whatever they can to improve the Guest experience. When they see a problem, they fix it without waiting to be asked.

Engaging with Guests is primarily through personal contact, and that starts on the front lines with your team. The care and energy your teams use to connect with Guests reflect the care and energy you as a leader use to connect with your team.

Want to learn how to create an EXCEPTIONAL Guest Experience at your church? Check out Auxano’s Guest Experience Boot Camp in Cincinnati, OH on August 7-8.

 

 

How your front line teams represent your church – what they do (or don’t do), what they say (or don’t say) – that’s the powerful human “first impression” your Guest is experiencing – and will remember.


Want to know more about Guest Experiences in your church? Start a conversation with our team. We’re glad to offer our input. Your vision is at stake, so let’s talk.
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ABOUT THE AUTHOR

Bob Adams

Bob Adams

Bob is an absolute fanatic about Guest Experiences, growing up watching his father serve customers at the gas station he built and operated for 44 years. Bob is continually connecting with corporate leaders in the customer experience world, learning and then translating practices for ChurchWorld. He writes, speaks, and consults on the topic frequently. Vocationally, Bob has a dual role at Auxano, a clarity first consulting firm serving the church. As Vision Room Curator and Digital Engagement Leader he researches, edits, writes and publishes online content. As Guest Experience Navigator, he leverages his passion, providing Guest Perspective Evaluations and Guest Experience Blueprints. Bob and his wife Anita have been married for 40 years. They have 4 children, 3 daughters-in-law, 1 son-in-law, and 5 grandchildren.

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COMMENTS

What say you? Leave a comment!

Joel Sprenger — 07/12/14 12:08 pm

Remember that Churches are different from businesses. More important in a church setting than the staff being friendly and welcoming is if the church people themselves are friendly and welcoming. It is a difficult thing to teach. It is difficult enough to teach Christians to give a percentage of their wealth to God, teaching Christians to give a percentage of their lives to God by being friendly towards and friends with people who will never have any network value is even more difficult.

Tere Jackson — 02/08/14 4:04 pm

Yes! In 2013 Houston Methodist West Hospital Ambulatory Surgery Patient Satisfaction Scores ranked above superior in all quarters. This has placed our hospital Outpatient Surgery Department in the top 10th percentile nationally!!! Our staff and front line volunteers live the ICARE values providing a positive Methodist Experience and personalized care for our patients! I believe in the 4 habits of a successful Guest Experience!

Recent Comments
comment_post_ID); ?> I agree 100%, you can tell if a church is doing this it grows, if there's no growth there's poor leadership..
 
— Dennis Whiterock
 
comment_post_ID); ?> Great work Bubba! Its exciting to see how God has blessed your faithfulness over your lifetime into remarkable, fruitful, Kingdom expansion! Jesus DID say, "without Me you can do nothing!" (John 15:5). No surprise that He rewards "thick and thin" prayer with great fruitfulness! :)
 
— Mike Taylor
 
comment_post_ID); ?> I loved this presentation. It helped greatly as I organized an Outreach Ministry of The Shepherds Care. Thank you. Esther Callaham Mahgoube Emmanuel Pentecostal Church New Jersey
 
— Esther Mahgoube
 

Clarity Process

Three effective ways to start moving toward clarity right now.

A 5-Step Process for Investing in Your Front Line Team Members

I recently facilitated in a 3-day gathering of Guest Experience leaders from 15 of the largest churches in the U.S. There were many differences in our group when it comes to Guest Experience practices, but a common thread soon developed: the critical importance of the front-line volunteers.

One of the resources we discussed was a book by Chris DeRose and Noel Tichy entitled Judgment on the Front Line. During a study of some of the leading companies in the country, the authors developed a set of principles for moving well beyond the basics of customer (guest) service by putting power, resources and trust in the hands of front line personnel. By doing so, these companies have enabled their employees to more rapidly address customer problems, anticipate unarticulated needs and drive customer-facing innovation.

DeRose and Tichy discuss their findings in an article on HBR.org; here is an excerpt outlining an important process for church leaders to use when investing in their front line team members:

> Step 1: Get Started: Connect the front line to the customer strategy. Senior leaders need to help match their customer promise to the capabilities of the front line while listening closely so they can help align the culture, training, work processes and reward systems.

> Step 2: Empower Your Workforce: Teach people to think for themselves. Employees at every level need to understand the customer strategy and they also need simple problem solving frameworks that are used throughout the organization to promote cross-hierarchical dialogue.

> Step 3: Experiment to Implement: Grant front line workers latitude to experiment. Teaching front line leaders the basics for designing simple experiments enables organizations to test many more ideas than could ever be orchestrated centrally.

> Step 4: Eliminate the Barriers: Break down the hierarchy. Freeing front line capacity requires frequent, diligent effort to eliminate decision processes or administrative work that gets in the way of enabling the front line to expeditiously serve customers.

> Step 5: Invest in Your Frontline: Put budget behind it. Too often, companies reserve big budgets for senior management training while spreading funding thin for front line personnel. Similarly, too many companies are content to hire front line staff without carefully considering whether they possess the right attitude and values to represent their brand.

Delivering a great Guest experience is a fundamental that every organization needs to practice, and organizations that excel in this area focus on how to get the most from their front line. As organizations reconsider how their team members interact with customers, they will be challenged to move beyond just rhetoric.

If they are truly serious about turning their people into their greatest asset, they’ll invest in the front line.

Read the full article from HBR here.

Download our SUMS summary of Judgment on the Front Line here.

Want to know about Guest Experiences in your church? Contact me for more information.

 

Download PDF

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| What is MyVisionRoom? > | Back to Environments >

ABOUT THE AUTHOR

Bob Adams

Bob Adams

Bob is an absolute fanatic about Guest Experiences, growing up watching his father serve customers at the gas station he built and operated for 44 years. Bob is continually connecting with corporate leaders in the customer experience world, learning and then translating practices for ChurchWorld. He writes, speaks, and consults on the topic frequently. Vocationally, Bob has a dual role at Auxano, a clarity first consulting firm serving the church. As Vision Room Curator and Digital Engagement Leader he researches, edits, writes and publishes online content. As Guest Experience Navigator, he leverages his passion, providing Guest Perspective Evaluations and Guest Experience Blueprints. Bob and his wife Anita have been married for 40 years. They have 4 children, 3 daughters-in-law, 1 son-in-law, and 5 grandchildren.

See more articles by >

COMMENTS

What say you? Leave a comment!

Recent Comments
comment_post_ID); ?> I agree 100%, you can tell if a church is doing this it grows, if there's no growth there's poor leadership..
 
— Dennis Whiterock
 
comment_post_ID); ?> Great work Bubba! Its exciting to see how God has blessed your faithfulness over your lifetime into remarkable, fruitful, Kingdom expansion! Jesus DID say, "without Me you can do nothing!" (John 15:5). No surprise that He rewards "thick and thin" prayer with great fruitfulness! :)
 
— Mike Taylor
 
comment_post_ID); ?> I loved this presentation. It helped greatly as I organized an Outreach Ministry of The Shepherds Care. Thank you. Esther Callaham Mahgoube Emmanuel Pentecostal Church New Jersey
 
— Esther Mahgoube
 

Clarity Process

Three effective ways to start moving toward clarity right now.