Are You Telling a Story with Your Church Logo?

Have you seen Auxano’s TeamUP download that focuses on one of our six services: Communication?

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As a “vision shop,” we believe that all vision should be communicated visually. This gorgeous, free PDF will share a little bit more about our philosophy of communication and how your design can elevate and demonstrate the unique work of God in your church through your church logo.

Here is a glimpses of the logos we will explore inside.

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Also included is a guide (we do this with all TeamUP downloads) that you can walk through with your church team. Be sure to forward this to your team for planning. Wouldn’t you like to take your communication to a whole new level in 2016?

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Download this free resource: TeamUP – 12 Church Logos That Tell a Story

> Read more from Will.


 Would you like to know more about the use of logos in your ministry? Connect with an Auxano Navigator and start a conversation with our team.

Download PDF

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ABOUT THE AUTHOR

Will Mancini

Will Mancini

Will Mancini wants you and your ministry to experience the benefits of stunning, God-given clarity. As a pastor turned vision coach, Will has worked with an unprecedented variety of churches from growing megachurches and missional communities, to mainline revitalization and church plants. He is the founder of Auxano, creator of VisionRoom.com and the author of God Dreams and Church Unique.

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COMMENTS

What say you? Leave a comment!

Recent Comments
comment_post_ID); ?> I agree 100%, you can tell if a church is doing this it grows, if there's no growth there's poor leadership..
 
— Dennis Whiterock
 
comment_post_ID); ?> Great work Bubba! Its exciting to see how God has blessed your faithfulness over your lifetime into remarkable, fruitful, Kingdom expansion! Jesus DID say, "without Me you can do nothing!" (John 15:5). No surprise that He rewards "thick and thin" prayer with great fruitfulness! :)
 
— Mike Taylor
 
comment_post_ID); ?> I loved this presentation. It helped greatly as I organized an Outreach Ministry of The Shepherds Care. Thank you. Esther Callaham Mahgoube Emmanuel Pentecostal Church New Jersey
 
— Esther Mahgoube
 

Clarity Process

Three effective ways to start moving toward clarity right now.

Reaching Today’s Culture Requires Your Church to BE VISUAL

The Lindisfarne Gospels, a 1,300-year-old manuscript, is revered to this day as the oldest surviving English version of the Gospels. Lindisfarne is a small island just off the Northumberland coast of England. It is often referred to as Holy Island. Tidal waters cut it off from the rest of the world for several hours every day, adding to its mystique as a spiritual pilgrimage.

Produced around AD 715 in honor of St. Cuthbert, largely by a man named Eadfrith, the Bishop of Lindisfarne, the Lindisfarne Gospels presents a copy of the four Gospels of the New Testament. But it isn’t revered simply for its age. Its pages reveal curvy, embellished letters, strange creatures, and spiraling symbols of exquisite precision and beauty. During the eighth century, pilgrims flocked to St. Cuthbert’s shrine where it was housed, making the Lindisfarne manuscript one of the most visited and seen books of its day. Its artwork and symbols helped convey its message to those who could not read.

Professor Richard Gameson from Durham University sees it as a precursor to modern multimedia because it was designed to be a visual, sensual and artistic experience for its audience. Michelle Brown from the University of London notes that the book’s impact was similar to those of films and electronic media today. As Gameson adds, “The emphasis was to reach as many people as possible.”

There are many strategies needed for the church to have an open “front door” – to help those who were previously unchurched to come, and feel not only welcomed but to feel connected. In reaching the culture today it is clear that the church needs to be focused on a key element of this: be visual.

I have written in other places that there are striking parallels between our day and that of the Middle Ages. But if we are entering a new era that is similar to the earlier medieval era, what does that mean? If we are following the medieval pattern – and I believe that in many ways we are – there will be at least five dynamics:

  1. widespread spiritual illiteracy
  2. indiscriminate spiritual openness
  3. deep need for visual communication
  4. attraction to spiritual experience
  5. widespread ethos of amorality

That is why the term neomedieval, first offered by Umberto Eco in regard to Western society, seems appropriate.

But it is the visual element that churches neglect to their peril. Over the last twenty years, we have decisively moved to a visually based world. The most formative influences are not books, theater, or even music.

They are films.

Throw in videos and the rise of YouTube, and you have the essence of a cultural revolution – not to mention something of a return to the medieval. For example, during the Middle Ages, there was widespread spiritual illiteracy, as well as actual illiteracy. People couldn’t read. This is why pilgrimages mattered so much to the pilgrims. Beyond the relics and holy places they thought might bestow grace, usually the cathedrals they visited held relics that told the story of faith through a medium they could understand: stained glass, pictures.

So while people couldn’t, or didn’t, read, they couldn’t help but see, and from seeing, understand.

It’s no different today.

We are spiritually illiterate and are visually oriented and visually informed. Only now, instead of stained glass, we have film. At Mecklenburg Community Church, the church where I serve as senior pastor, there is very little we don’t try to convey visually, whether it’s a song during worship or a point during a message.

It’s simply how people best receive information and meaning, content and context.

And because it part of the arts, it has a way of sneaking past the defenses of the heart.

Read more from James.


 Would you like to learn more about the importance of being visual in your church? Connect with an Auxano Navigator and start a conversation with our team.

Download PDF

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| What is MyVisionRoom? > | Back to Communication >

ABOUT THE AUTHOR

James Emery White

James Emery White

James Emery White is the founding and senior pastor of Mecklenburg Community Church in Charlotte, NC, and the ranked adjunctive professor of theology and culture at Gordon-Conwell Theological Seminary, which he also served as their fourth president. He is the founder of Serious Times and this blog was originally posted at his website www.churchandculture.org.

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COMMENTS

What say you? Leave a comment!

Recent Comments
comment_post_ID); ?> I agree 100%, you can tell if a church is doing this it grows, if there's no growth there's poor leadership..
 
— Dennis Whiterock
 
comment_post_ID); ?> Great work Bubba! Its exciting to see how God has blessed your faithfulness over your lifetime into remarkable, fruitful, Kingdom expansion! Jesus DID say, "without Me you can do nothing!" (John 15:5). No surprise that He rewards "thick and thin" prayer with great fruitfulness! :)
 
— Mike Taylor
 
comment_post_ID); ?> I loved this presentation. It helped greatly as I organized an Outreach Ministry of The Shepherds Care. Thank you. Esther Callaham Mahgoube Emmanuel Pentecostal Church New Jersey
 
— Esther Mahgoube
 

Clarity Process

Three effective ways to start moving toward clarity right now.

Communicating Your Vision Visually

If you are clear about who you are and where you are going as a church that’s awesome. Now it’s time to help everyone else in the world to see it, catch it and pass it on. The single most powerful way to help people become contagious carriers of your vision is to give it to them visually!

Did you know that of all five of your senses, your brain allocates 80% of its energy to the eyes. We are visual thinkers. I have watched over and over and over, how many people NEVER get the vision through words alone. So what kind of visuals are we talking about? Allow me to explain two ways.

First, I will ask you some simple questions as a bit of a litmus test. Second, I have attached Auxano’s brand process guide to illustrate how we build a design and communication toolbox for churches.

Have You Communicated Vision Visually?

  • Does your logo tell a story or create a conversation starting point?
  • Do you hand out a program or worship guide during services that is hard to throw away?
  • Is your church’s mobile website easy to use and engaging?
  • Can you draw your church’s strategy as a simple napkin sketch? (i.e., how you make disciples)
  • Do you capture video testimonies that illustrate your church’s mission, vision and values in the lives of people?
  • Do you have stylistically appealing tagline? (font, color, placement)
  • Can you read and see things about your church on social media (facebook, twitter, instagram)?
  • Do you have a 3-5 minute anchor video that shows where God is taking your church?
  • Do you have a consistent set of purposefully chosen design elements (based on you mission and values) that make up the look and fee of your primary communication tools?
  • Does your space intentionally utilize your church’s brand from architectural pieces and symbols to banners and signage?

Would you like to do a better job this year with this important aspect of vision-casting? If so, check out the brand process guide that we use at Auxano. It tells the story of the design and communication toolbox we did for Christ Fellowship in West Palm Beach.

DOWNLOAD:  The Auxano Brand Process Guide

If you are interested in getting some outside help for branding & design, you can let us know here.

> Read more from Will.

Download PDF

Tags: , , ,

| What is MyVisionRoom? > | Back to Communication >

ABOUT THE AUTHOR

Will Mancini

Will Mancini

Will Mancini wants you and your ministry to experience the benefits of stunning, God-given clarity. As a pastor turned vision coach, Will has worked with an unprecedented variety of churches from growing megachurches and missional communities, to mainline revitalization and church plants. He is the founder of Auxano, creator of VisionRoom.com and the author of God Dreams and Church Unique.

See more articles by >

COMMENTS

What say you? Leave a comment!

Recent Comments
comment_post_ID); ?> I agree 100%, you can tell if a church is doing this it grows, if there's no growth there's poor leadership..
 
— Dennis Whiterock
 
comment_post_ID); ?> Great work Bubba! Its exciting to see how God has blessed your faithfulness over your lifetime into remarkable, fruitful, Kingdom expansion! Jesus DID say, "without Me you can do nothing!" (John 15:5). No surprise that He rewards "thick and thin" prayer with great fruitfulness! :)
 
— Mike Taylor
 
comment_post_ID); ?> I loved this presentation. It helped greatly as I organized an Outreach Ministry of The Shepherds Care. Thank you. Esther Callaham Mahgoube Emmanuel Pentecostal Church New Jersey
 
— Esther Mahgoube
 

Clarity Process

Three effective ways to start moving toward clarity right now.