How to Communicate With a Distracted Audience, Part Two: Approach Communication as Negotiation

Do you think people care about what you have to say? The truth is that the average person doesn’t know you. It’s not that you’re not likeable or smart; it’s just a matter of survival for people in today’s world. There is simply too much out there and not enough time to take it all in.

These words by communications expert Kem Meyer succinctly point out the dilemma for communicators today: for many people, the last thing they are looking for is unsolicited information, or someone to tell them to change their ways.

And yet many, if not most, of the sermons preached by pastors attempt to do just that.

However, many people will take the time to read or listen to something that reinforces an opinion they already have or speaks to a real need in their lives. If they are not looking for it, they won’t hear it. But, if you take the time to learn what they’re looking for, you can get in on a conversation already in progress in their minds.

How then, can a leader understand their audience in such a way to make their message more receptive? How can you connect, communicate, and influence your audience toward life-long transformation?

THE QUICK SUMMARY – Never Split the Difference by Chris Voss

A former international hostage negotiator for the FBI offers a new, field-tested approach to high-stakes negotiations—whether in the boardroom or at home.

After a stint policing the rough streets of Kansas City, Missouri, Chris Voss joined the FBI, where his career as a hostage negotiator brought him face-to-face with a range of criminals, including bank robbers and terrorists. Reaching the pinnacle of his profession, he became the FBI’s lead international kidnapping negotiator. Never Split the Difference takes you inside the world of high-stakes negotiations and into Voss’s head, revealing the skills that helped him and his colleagues succeed where it mattered most: saving lives. In this practical guide, he shares the nine effective principles—counterintuitive tactics and strategies—you too can use to become more persuasive in both your professional and personal life.

Life is a series of negotiations you should be prepared for: buying a car, negotiating a salary, buying a home, renegotiating rent, deliberating with your partner. Taking emotional intelligence and intuition to the next level, Never Split the Difference gives you the competitive edge in any discussion.

A SIMPLE SOLUTION

Mention the word “negotiation” in a conversation, and the likely mental image involves police in a hostage situation, or maybe a high-powered business deal.

While those would be technically correct, at it’s very basic, negotiation is a method by which people settle differences. It is a process by which compromise or agreement is reached while avoiding argument and dispute.

In any disagreement, individuals understandably aim to achieve the best possible outcome for their position (or perhaps an organization they represent). However, the principles of fairness, seeking mutual benefit and maintaining a relationship are the keys to a successful outcome.

As a leader who is communicating a message, you are negotiating. Your listeners may be neutral toward your topic, or even against it. Even if they are “for” it, you would like to bring them on board even more.

It’s important for leaders to understand how urgent, essential, and even beautiful negotiations can be. When we embrace negotiating’s transformative possibilities, we learn how to get what we want and how to move others to a better place.

Negotiation serves two distinct, vital life functions – information gathering and behavior influencing – and includes almost any interaction where each party wants something from the other side.

Negotiation is nothing more than communication with results. Getting what you want out of life is all about getting what you want from – and with – other people. Conflict between two parties is inevitable in all relationships. So it’s useful – crucial, even – to know how to engage in that conflict to get what you want without inflicting damage.

Great negotiators are able to question the assumptions that the rest of the involved players accept on faith or in arrogance, and thus remain more emotionally open to all possibilities, and more intellectually agile to a fluid situation.

Learning the art of negotiation will help you get over the fear of conflict and encourage you to navigate it with empathy. If you are going to be great at anything – a great negotiator, a great manager, a great husband, a great wife – you’re going to have to do that.

You’re going to have to embrace regular, thoughtful conflict as the basis of effective negotiation – and of life. Your adversary is the situation and that the person you appear to be in conflict with is actually your partner.

More than a little research has shown that genuine, honest conflict between people over their goals actually helps energize the problem-solving process in a collaborative way. Skilled negotiators have a talent for using conflict to keep the negotiation going without stumbling into a personal battle.

Chris Voss, Never Split the Difference

A NEXT STEP

According to author Chris Voss, “negotiation is primarily a language of conversations and rapport: a way of quickly establishing relationships and getting people to talk and think together.”

Here are a few key lessons from Voss as you begin the journey of learning to be a negotiator.

  • A good negotiator prepares, going in, to be ready for possible surprises; a great negotiator aims to use her skills to reveal the surprises she is certain to find.
  • Don’t commit to assumptions; instead, use them as hypotheses and use the negotiation to test them regularly.
  • People who view negotiation as a battle of arguments become overwhelmed by the voices in their head. Negotiation is not an act of battle; it’s a process of discovery. The goal is to uncover as much information as possible.
  • Put a smile on your face. When people are in a positive frame of mind, they think more quickly, and are more likely to collaborate and problem-solve (instead of fight and resist). Positivity creates mental agility in both you and your counterpart.

Every negotiation, every conversation, every moment of life, is a series of small conflicts that, managed well, can rise to creative beauty.

In preparation for your next communication opportunity of any kind, review the quotes from author Chris Voss above and the four key lessons. Using those key lessons, prepare ahead of time how you will approach the communication.

After the communication, review how it went, what the impact of using one or more of Voss’ key lessons had on the conversation, and what you would do differently next time.

If applicable, ask a trusted friend or colleague who was present during the communication if they noticed anything differently in how you conducted the conversation.

Excerpt taken from SUMS Remix 104-2, released October 2018.


This is part of a weekly series posting excerpts from one of the most innovative content sources in the church world: SUMS Remix book excerpts for church leaders.

SUMS Remix takes a practical problem in the church and looks at it with three solutions; each solution is taken from a different book. Additionally, a practical action step is included with each solution.

As a church leader you get to scan relevant books based on practical tools and solutions to real ministry problems, not just by the cover of the book. Each post will have the edition number which shows the year and what number it is in the overall sequence. (SUMS Remix provides 26 issues per year, delivered every other week to your inbox). 

> > Subscribe to SUMS Remix <<

 

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ABOUT THE AUTHOR

VRcurator

VRcurator

Bob Adams is Auxano's Vision Room Curator. His background includes over 23 years as an associate/executive pastor as well as 8 years as the Lead Consultant for a church design build company. He joined Auxano in 2012.

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comment_post_ID); ?> Thank you for this information. I'm going to use this article to improve my work with the Lord.
 
— Abel Singbeh
 
comment_post_ID); ?> Thank you Ed for sharing your insights into the Church Growth Movement. I have my reservations with Church Growth models because it has done more damage than good in the Body of Christ. Over the years, western churches are more focused on results, formulas and processes with little or no emphasis on membership and church discipline. Pastors and vocational leaders are burnt out because they're overworked. I do believe that the Church Growth model is a catalyst to two destructive groups: The New Apostolic Reformation and the Emerging Church. Both groups overlap and have a very loose definition. They're both focus on contemporary worship, expansion of church brand (franchising), and mobilizing volunteering members as 'leaders' to grow their ministry. Little focus on biblical study, apologetics and genuine missional work with no agenda besides preaching of the gospel.
 
— Dave
 
comment_post_ID); ?> Thank you for sharing such a good article. It is a great lesson I learned from this article. I am one of the leaders in Emmanuel united church of Ethiopia (A denomination with more-than 780 local churches through out the country). I am preparing a presentation on succession planning for local church leaders. It will help me for preparation If you send me more resources and recommend me books to read on the topic. I hope we may collaborate in advancing leadership capacity of our church. God Bless You and Your Ministry.
 
— Argaw Alemu
 

Clarity Process

Three effective ways to start moving toward clarity right now.

Update: When MultiSite Works Against the Mission

There have been many queries as to how things have been going at Meck since we made the strategic decision to end our multi-site approach in order to pursue other methods for ongoing growth and the pursuit of our mission to the unchurched.

You can read about that decision and our reasons for making it HERE.

I will confess that this update is not what I expected. I have been completely blindsided by it.

Since we have closed our sites, we’ve grown faster and become larger than at any other time in recent memory. I know, go figure. But from the very first weekend after closing our sites, our overall attendance has grown—and grown rapidly. We closed our sites at the end of May; currently, attendance in August 2019 is running 27% more than August 2018.

I have to reread that myself. We close multiple campuses, and grow by 27%, which for a church our size is stunning. We’re rushing to add services and fast-tracking building plans.

Why is this happening?

It’s early to venture too many conclusions, but here are a couple that seem apparent:

First, when you take the collective energies of a church and its staff and its volunteer base, and focus it on one site, it creates an incredible amount of energy. Think about light. Light that is diffused doesn’t make much of an impact, but focus that light through a magnifying glass and you can set something on fire. Focus it even more, and you have a laser than can cut through sheet metal.

Closing our sites has made us a laser.

Second, it was brisk reminder to all of us about the nature of our mission. A reminder that reaching out to our friends and family, neighbors and coworkers, is central to who we are. That we will make whatever decisions needed to reach our full redemptive potential. People at Meck knew why we closed the sites, what we were trying to achieve… and it renewed the fire within them for the mission and their participation with the mission.

So they’ve been inviting like never before because they were reminded – again – exactly what we are trying to collectively do as a Church. And just how much it matters.

These seem like intangibles, I know, but they are still very real. Yes, we have put fresh attention on all things digital, as we intended, but in truth that has yet to be fully realized. Yes, when you are focused on one campus, it makes for greater attention to detail from guest services to children’s ministry. Yes, the arts team is consolidated, allowing for its collective talents and energies to be invested in a single set of services.

All positive, all helpful, all productive. But the larger dynamic just seems to be renewed energy and focus and passion. It was such a pure missional decision, made from a position of already existing health and growth, that it poured even more fuel on the fire.

So our expected dip in attendance never came. The people we expected to lose by closing sites kept coming. From the very first weekend, we entered into the most accelerated growth stage in recent memory.

I was on a conference call with some other pastors who asked me about this, and when I told them what was happening, they said, “Wait until word gets out what’s happening at Meck—it’s going to make a lot of churches rethink things.” Another added, “It’s so hard to do multi-site—if we didn’t feel like we had to, I don’t think we would.”

I don’t want to say “Stop multi-site and you’ll grow.” I just know that it was true for us. And I will say that there are probably other churches just like us that would be served by rethinking their strategies, including the multi-site approach. Particularly if the only reason you are continuing to do it is because you fear you will decline (as we’ve proven that doesn’t have to be the case),

… or because you fear the optics of it.

On that last point, please don’t let that be your reason. I fear that many pastors and churches pursue the multi-site approach as a vanity project. They want to say they have multiple campuses, they want to appear large and successful, so they start sites. But for many, it’s a drain on their volunteer pool, their resources and more. It’s hurting more than it’s helping.

All to say, if vanity dictates your decision-making, you will make very bad decisions.

> Read more from James Emery White here.


 

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ABOUT THE AUTHOR

James Emery White

James Emery White

James Emery White is the founding and senior pastor of Mecklenburg Community Church in Charlotte, NC, and the ranked adjunctive professor of theology and culture at Gordon-Conwell Theological Seminary, which he also served as their fourth president. He is the founder of Serious Times and this blog was originally posted at his website www.churchandculture.org.

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Recent Comments
comment_post_ID); ?> Thank you for this information. I'm going to use this article to improve my work with the Lord.
 
— Abel Singbeh
 
comment_post_ID); ?> Thank you Ed for sharing your insights into the Church Growth Movement. I have my reservations with Church Growth models because it has done more damage than good in the Body of Christ. Over the years, western churches are more focused on results, formulas and processes with little or no emphasis on membership and church discipline. Pastors and vocational leaders are burnt out because they're overworked. I do believe that the Church Growth model is a catalyst to two destructive groups: The New Apostolic Reformation and the Emerging Church. Both groups overlap and have a very loose definition. They're both focus on contemporary worship, expansion of church brand (franchising), and mobilizing volunteering members as 'leaders' to grow their ministry. Little focus on biblical study, apologetics and genuine missional work with no agenda besides preaching of the gospel.
 
— Dave
 
comment_post_ID); ?> Thank you for sharing such a good article. It is a great lesson I learned from this article. I am one of the leaders in Emmanuel united church of Ethiopia (A denomination with more-than 780 local churches through out the country). I am preparing a presentation on succession planning for local church leaders. It will help me for preparation If you send me more resources and recommend me books to read on the topic. I hope we may collaborate in advancing leadership capacity of our church. God Bless You and Your Ministry.
 
— Argaw Alemu
 

Clarity Process

Three effective ways to start moving toward clarity right now.

Less (Words) Is More (Impact)

The bread aisle at the grocery store confounds me.

I just wanted to buy a loaf of bread to make a sandwich – I didn’t really want to wade through 7 long shelves of every imaginable type of bread possible.

My grocery store is just like your grocery store: when you stand in any aisle in any retail store in the U.S., you will be inundated with choices. Whether you are buying cereal, candy, TVs, or jeans, you’ll likely have huge number of items to choose from. Whether it’s a retail store or a Web site, if you ask people if they’d prefer to choose from a few alternatives or have lots of choices, most people will say they want lots of choices.

This is true in ChurchWorld, too.

Too Many Choices Paralyze the Thought Process

The book Art of Choosing by Sheena Iyengar details research on choice. In graduate school, Iyengar conducted what is now known as the “jam” study. She decided to test the theory that people who have too many choices will not choose at all. In a booth set up in a busy grocery store, Iyengar and her associates posed as store employees. They alternated the selection on the table: half the time there were 6 choices of fruit jam and half the time there were 24 jars of jam.

When there were 24 jars of jam, 60 percent of the people coming by would stop and taste. When there were only 6 jars of jam only 40 percent of the people would stop and taste. More choices were better – right?

Not exactly.

You might think that people would taste more jam when the table had 24 varieties – but they didn’t. People stopped at the table, but they only tasted a few varieties whether there were 6 or 24 choice available.

People can only remember 3 or 4 things at a time; likewise, they can decide from among only 3 or 4 things at a time.

The most interesting part of Iyengar’s study is that 31 percent of the people who stopped at the table with 6 jars actually made a purchase. But only 3 percent of the people who stopped at the table with 24 jars actually mad a purchase.

More people may have stopped by, but less people purchased.

The study may have proved that less is more, but why do people always want more choices?

Information is addictive.

Dopamine, a chemical created and released in our brains, is critical in all sorts of brain functions: thinking, moving, sleeping, mood, attention, motivation, seeking, and reward. Dopamine also causes you to want, desire, seek out, and search. Dopamine makes you curious about ideas and fuels your search for more information. A fascinating topic, but it will have to wait for later!

It’s only when people are confident in their decisions that they stop seeking more information.

Application for ChurchWorld Leaders

  • Resist the impulse to provide large number of choices
  • If you ask people how many options they want, the will almost always say “a lot” or “give me all the options.” If you ask, be prepared to deviate from what they ask for
  • If possible, limit the number of choices to 3 or 4. If you have to offer more options, try to do so in a progressive way. Have people choose first from 3 or 4 options, and then choose again from that subset.

inspired by and adapted from 100 Things Every Designer Needs to Know About People, by Susan Weinschenk

Read more from Bob.


Would you like to learn more about why less is more? Connect with an Auxano Navigator and start a conversation with our team.

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ABOUT THE AUTHOR

Bob Adams

Bob Adams

Bob is an absolute fanatic about Guest Experiences, growing up watching his father serve customers at the gas station he built and operated for 44 years. Bob is continually connecting with corporate leaders in the customer experience world, learning and then translating practices for ChurchWorld. He writes, speaks, and consults on the topic frequently. Vocationally, Bob has a dual role at Auxano, a clarity first consulting firm serving the church. As Vision Room Curator and Digital Engagement Leader he researches, edits, writes and publishes online content. As Guest Experience Navigator, he leverages his passion, providing Guest Perspective Evaluations and Guest Experience Blueprints. Bob and his wife Anita have been married for 40 years. They have 4 children, 3 daughters-in-law, 1 son-in-law, and 5 grandchildren.

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Recent Comments
comment_post_ID); ?> Thank you for this information. I'm going to use this article to improve my work with the Lord.
 
— Abel Singbeh
 
comment_post_ID); ?> Thank you Ed for sharing your insights into the Church Growth Movement. I have my reservations with Church Growth models because it has done more damage than good in the Body of Christ. Over the years, western churches are more focused on results, formulas and processes with little or no emphasis on membership and church discipline. Pastors and vocational leaders are burnt out because they're overworked. I do believe that the Church Growth model is a catalyst to two destructive groups: The New Apostolic Reformation and the Emerging Church. Both groups overlap and have a very loose definition. They're both focus on contemporary worship, expansion of church brand (franchising), and mobilizing volunteering members as 'leaders' to grow their ministry. Little focus on biblical study, apologetics and genuine missional work with no agenda besides preaching of the gospel.
 
— Dave
 
comment_post_ID); ?> Thank you for sharing such a good article. It is a great lesson I learned from this article. I am one of the leaders in Emmanuel united church of Ethiopia (A denomination with more-than 780 local churches through out the country). I am preparing a presentation on succession planning for local church leaders. It will help me for preparation If you send me more resources and recommend me books to read on the topic. I hope we may collaborate in advancing leadership capacity of our church. God Bless You and Your Ministry.
 
— Argaw Alemu
 

Clarity Process

Three effective ways to start moving toward clarity right now.

Unfocused: the Distraction of Digital Device Living

It’s no secret that new technologies and online habits are changing us in subtle yet profound ways, giving rise to new experiences and expectations. Writers like Tony ReinkeAndy Crouch, and Cal Newport have given us books rich with insight regarding the effect of the smartphone and social media. The Four-Dimensional Human by Laurence Scott joins the growing list of works that consider the effects of technological change.

Scott opens with a story from years ago when he dashed off a postcard to a friend far away and then moments later—ridiculously—experienced a sense of frustration: Why haven’t I received a response yet? Somehow, in some way, the instant communication made possible by email had changed what Scott’s expectations.

“This postcard from the edge of reason came to feel like a developmental milestone, an instant of self-consciousness in which it became clear that I was undergoing a transformation. I was being freshly coded with certain expectations of the world, one of which seemed to be an unflagging belief in the responsiveness of others and which never seemed to learn from its disappointments. Digital technology was reshaping my responses, collaborating with my instincts, creating in me, its subject, all kinds of new sensitivities.” (xiii)

The digital revolution changes what we expect from the world. We expect people to be responsive. We expect acknowledgement of a text message or email. If hours (or even minutes) go by without a simple “like,” we wonder why someone hasn’t acknowledged our comment on a social-media platform. We expect ease in shopping, in ordering food, and in accessing the maps we need to find our way to a physical location.

Just this weekend, I found a great deal at Barnes and Noble on a hardcover book, which I started reading at home. So engrossed was I in the story it told that I decided to forgo reading my Kindle while on my exercise machine, choosing instead to prop up the book where I usually put my eReader. At one point, to my own surprise, I pressed the edge of the book’s page, expecting it to turn automatically, as if the paper was a responsive screen!

Changing expectations aren’t new. Every time an invention leads to technological advance, our expectations change. We rely on the microwave, which changes how we think of leftovers. We rely on the refrigerator, which changes the amount of food we buy during a visit to the supermarket. We rely on air conditioning, which changes what we view as comfort in the home.

(When our upstairs unit froze up earlier this summer and I found out it would be a few days before the technician would be out to see it, I was distressed to discover that air conditioning is considered a luxury, not a necessity. A luxury? Tell that to my sweating family when it’s 90 degrees outside with 70 percent humidity! I imagine my great grandparents rolling their eyes at me from the grave, remembering how a century ago everyone worked their schedules around the heat of the day.)

New developments always change our expectations. But it’s the fast-paced change brought about by the digital revolution that has led to so many new expectations in such a short amount of time. Consider what has recently become accepted in our interactions. Scott points out the normalcy of “elsewhereness.”

“We may often seem elsewhere to those physically nearest us. It has become a part of the everyday rhythm of social life that we dart in and out of each other’s view—here one minute, gone the next: ‘I’m just checking . . . ’; ‘I’ll just answer this . . .’; . . . This intermittent elsewhereness has come to seem an ordinary aspect of human behavior.” (17)

What would have once been seen as distracting and impolite is now considered a normal element of human communication. Ten years ago, the person glued to their Blackberry during a dinner party would apologize and give excuses for their lack of attention. Today, we expect people to glance at their phones during any lull in conversation even if nothing is urgent.

The flip side to this “elsewhereness” is that we never feel as far away from home. When so much of our time is spent on a mobile device, we feel “connected” to home base even when we’re far away. Scott writes:

“Wherever we go, part of us is always at home. A thousand miles from our loved ones, we can pull a stranger’s blanket up to our chin and manage not to feel eerie, soothed no doubt by the night lights of our phones and laptops.” (32)

And then there are expectations that come from our increasing reliance on social media for both news and entertainment. The town square—Facebook comments and Twitter streams—share space with the latest trending video or funny meme, so that even important topics of conversation are swept into the same whirlpool of videos that provide our entertainment. “Social media can encourage us to think of people as a sort of casual entertainment,” Scott writes, “as something which we can dip in and out of, and sometimes flick to mute” (155).

We need more and better reflection on how our digital habits change our expectations. Unfortunately, everything about this revolution steers us toward distraction rather than focus. It will take significant effort to develop habits of concentration and resistance if we are to maintain the skills necessary to even see the ways in which our world may transform us into shallow and superficial people.

Surely our obedience to the apostle Paul’s call to “not be conformed to this age, but be transformed by the renewing of your mind” (Rom. 12:2), extends to our ways of being in a digital world. The act of discerning “what is the good, pleasing, and perfect will of God” is a worthy goal in every generation, even one as connected as ours.

> Read more from Trevin.


 

 

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ABOUT THE AUTHOR

Trevin Wax

Trevin Wax

My name is Trevin Wax. I am a follower of Jesus Christ. My wife is Corina, and we have two children: Timothy (7) and Julia (3). Currently, I serve the church by working at LifeWay Christian Resources as managing editor of The Gospel Project, a gospel-centered small group curriculum for all ages that focuses on the grand narrative of Scripture. I have been blogging regularly at Kingdom People since October 2006. I frequently contribute articles to other publications, such as Christianity Today. I also enjoy traveling and speaking at different churches and conferences. My first book, Holy Subversion: Allegiance to Christ in an Age of Rivals, was published by Crossway Books in January 2010. (Click here for excerpts and more information.) My second book, Counterfeit Gospels: Rediscovering the Good News in a World of False Hope(Moody Publishers) was released in April 2011.

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COMMENTS

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Recent Comments
comment_post_ID); ?> Thank you for this information. I'm going to use this article to improve my work with the Lord.
 
— Abel Singbeh
 
comment_post_ID); ?> Thank you Ed for sharing your insights into the Church Growth Movement. I have my reservations with Church Growth models because it has done more damage than good in the Body of Christ. Over the years, western churches are more focused on results, formulas and processes with little or no emphasis on membership and church discipline. Pastors and vocational leaders are burnt out because they're overworked. I do believe that the Church Growth model is a catalyst to two destructive groups: The New Apostolic Reformation and the Emerging Church. Both groups overlap and have a very loose definition. They're both focus on contemporary worship, expansion of church brand (franchising), and mobilizing volunteering members as 'leaders' to grow their ministry. Little focus on biblical study, apologetics and genuine missional work with no agenda besides preaching of the gospel.
 
— Dave
 
comment_post_ID); ?> Thank you for sharing such a good article. It is a great lesson I learned from this article. I am one of the leaders in Emmanuel united church of Ethiopia (A denomination with more-than 780 local churches through out the country). I am preparing a presentation on succession planning for local church leaders. It will help me for preparation If you send me more resources and recommend me books to read on the topic. I hope we may collaborate in advancing leadership capacity of our church. God Bless You and Your Ministry.
 
— Argaw Alemu
 

Clarity Process

Three effective ways to start moving toward clarity right now.

Growing People Beyond the Baptistry

One of the most exciting moments within the life of a church is when someone comes to know Jesus Christ as Savior. We celebrate having new believers in our churches, but are we leading them to become lifelong disciples of Jesus?

Are we helping them continue through the transformation process or are we leaving them in convert mode?

Conversion is not the end. It is the glorious beginning.

We have become masters at getting “decisions.” Conversion is a powerful event in the life of the believer. It is a great moment. But it isn’t the end of the game. Converting those decisions into disciples must be part of the church’s purpose.

Sometimes we put such an emphasis on that moment, we make people think that is all we are after. The not-so-funny joke is that some people are willing to receive Christ just so the pastor will leave them alone. Our goal is often for conversions. But God’s goal is for transformation, which really just begins at conversion.

Paul remarks in his letter to the Philippians (1:6), “He who began a good work in you will carry it on to completion.” Conversion is central to the beginning of new life, being relocated (spiritually) to another kingdom. Colossians 1:13 tells us that we are “transferred through the domain of darkness into the kingdom of the Son He loves.”

They have been born again, Jesus says in John 3. So there is now a spiritual life present now that was not present before. The Spirit of God dwells in them. They have new life. They are a new creation in Christ even as Christ in them is the “hope of glory.” But that event is not the end. It is a taste of the ongoing transformation that will come.

Spiritual growth should always follow spiritual birth.

How do we follow up for spiritual growth?

It’s a really bad idea to give birth to a baby and leave them on their own. We call that abandonment. People go to jail for that—and rightfully so. But I think sometimes we do that in church.

I call people to trust and respond to Christ every week in our church service. We ask them to share that decision through a card. Others use an altar call where new believers are connected with an established believer.

Whatever you use, it is at this point the process of partnership in spiritual growth is now stewarded to you and your church. We need to prioritize the discipling of anyone who has trusted Christ in our church.

When a church I helped start had ten people, I would meet with that person the same week. Now that our church has grown, I am not necessarily the person who meets with that new believer (unless they are in my neighborhood).

But in that context we grew to where we had dozens of groups that became the “under shepherds,” leading people into the spiritual growth process. Those groups were made of small group leaders—lay pastors in a sense—who were empowered to do the disciple making.

It is essential that someone connects with a new believer. As a matter of fact, I would say that there is no more important person in the life of the church, my church and yours, than the person who has just called upon the name of King Jesus for Salvation.

Spiritual mentoring creates a pathway to stabilization

Why is it so important to connect a new convert with someone who will walk through the spiritual growth process? More often than not people respond to Christ because they are in a life crisis, not just because they wake up feeling the need to be closer to Christ.

Adults who become Christians usually do so because of a challenging situation of some sort, and that means they probably need some help, and often need it fast.

A person who responds to Christ in a crisis then needs three types of stabilization, as I first heard from my friend Dan Morgan. And a journey companion can help with each of these.

Personal Stabilization – Most of the adults who I see trust Christ are doing so as their marriage is in trouble, or they’ve just had a drunk driving incident or whatever it may be. They need personal stabilization. Their personal life is spinning out of control. They are facing and making some crazy decisions. Becoming personally stable is part of what happens during spiritual transformation. So we have people in our church who can help with that.

Relational Stabilization – Now that they’ve become a believer they’re probably leaving behind some things and certain people behind who aren’t on board with their new life. These are usually people with whom they used to get into trouble, and some who helped them into the crisis God used to reach them. Losing friends and family can sometimes be part of following Jesus—not because that is our desire, but sometimes because the old friends aren’t too keen about that new life. But, either way, it isn’t easy. So they need people who can help with relational stabilization.

Doctrinal Stabilization – The unregenerated person does not think properly about God, life, truth, etc. So part of the discipleship process is renewal of our mind. We know “all Scripture is inspired by God and is profitable for teaching, for rebuking, for correcting, for training in righteousness.” (2 Timothy 3:16) So the convert will definitely need to exchange their belief system for God’s truth. However, most follow up only focuses on doctrinal stabilization.

Yes, let’s teach them what they need to know, but there may be some other stabilization that needs to take place first. Eventually good doctrine will help sustain them through crisis. But in a crisis, a whole new set of truths is not the only thing that is needed.

Spiritual mentoring is follow-up that encourages following.

This piece won’t answer every question, but I mainly want to remind us all that we need to immediately help people grow—and to do so through a process.

Every church needs a pathway which will provide direction for their discipleship plan, and also show how they grow together as a church. So we want them to travel on the pathway—maybe through classes, intentional relationships, a workbook, and more. But particularly when they’re older we want to recognize there’s probably a lot of instability we need to engage.

Part of that process has to involve people. The best thing you can offer a new believer is an older believer. It doesn’t have to be someone older in age, but rather someone who has been walking with Jesus for a longer period of time and experienced ongoing life-transformation themselves.

> Read more from Ed.


 

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ABOUT THE AUTHOR

Ed Stetzer

Ed Stetzer

Ed Stetzer, Ph.D., holds the Billy Graham Chair of Church, Mission, and Evangelism at Wheaton College and serves as Executive Director of the Billy Graham Center for Evangelism. He has planted, revitalized, and pastored churches, trained pastors and church planters on six continents, holds two masters degrees and two doctorates, and has written dozens of articles and books. Previously, he served as Executive Director of LifeWay Research. Stetzer is a contributing editor for Christianity Today, a columnist for Outreach Magazine, and is frequently cited or interviewed in news outlets such as USAToday and CNN. He serves as interim pastor of Moody Church in Chicago.

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COMMENTS

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Recent Comments
comment_post_ID); ?> Thank you for this information. I'm going to use this article to improve my work with the Lord.
 
— Abel Singbeh
 
comment_post_ID); ?> Thank you Ed for sharing your insights into the Church Growth Movement. I have my reservations with Church Growth models because it has done more damage than good in the Body of Christ. Over the years, western churches are more focused on results, formulas and processes with little or no emphasis on membership and church discipline. Pastors and vocational leaders are burnt out because they're overworked. I do believe that the Church Growth model is a catalyst to two destructive groups: The New Apostolic Reformation and the Emerging Church. Both groups overlap and have a very loose definition. They're both focus on contemporary worship, expansion of church brand (franchising), and mobilizing volunteering members as 'leaders' to grow their ministry. Little focus on biblical study, apologetics and genuine missional work with no agenda besides preaching of the gospel.
 
— Dave
 
comment_post_ID); ?> Thank you for sharing such a good article. It is a great lesson I learned from this article. I am one of the leaders in Emmanuel united church of Ethiopia (A denomination with more-than 780 local churches through out the country). I am preparing a presentation on succession planning for local church leaders. It will help me for preparation If you send me more resources and recommend me books to read on the topic. I hope we may collaborate in advancing leadership capacity of our church. God Bless You and Your Ministry.
 
— Argaw Alemu
 

Clarity Process

Three effective ways to start moving toward clarity right now.

Neighborly, Part 2: The Power of Family

The heart of God’s purpose for humankind is relationships – first, with God Himself; then, with one another. Arguably, there is no better place to build relationships than at the table with good food and great conversation.

Len Sweet, in his book From Tablet to Table states it eloquently:

Remember God’s first command in the Bible? Eat.

Remember God’s last command in the Bible? Drink.

And everything in between is a table – a life-course meal on which is served the very bread of life and cup of salvation.

It’s time to bring back the table to our homes, to our churches, and to our neighborhoods and the world.

The table is a recurring biblical theme, one that our fast-paced, drive-through, Instant Pot culture finds unfamiliar.

What would happen if we brought back the table as a sacred object of furniture in every home, church, and community?

Are we truly hungry to accept Jesus’ invitation – “Come and follow” – and to go wherever He leads, even if it means next door?

Especially if it means following Him next door!

What would it take for the table to return to the center of our family lives – and by extension, to those God has placed in our circle and situations?

SOLUTION #2: Radical hospitality extends your family

THE QUICK SUMMARY – Smart Compassion by Wesley Furlong

Smart Compassion calls Christians to strategic, prayerful, and biblically based approaches to compassion. With evangelical Anabaptist convictions and insights from psychology, Wesley Furlong uses his background as a church leader and nonprofit founder to guide readers through the three aspects of smart compassion needed for families and neighborhoods to flourish: collective empowerment, radical hospitality, and healing presence.

In the vein of When Helping Hurts, discover wise strategies that bring Jesus’ love to your neighbors. Shift your paradigm from fixing everybody’s problems to spending yourself well. Learn how to hold together justice and evangelism, worldly wisdom and divine revelation, action and prayer.

A SIMPLE SOLUTION

It’s one thing to read the Scriptures and reflect on Jesus’ question in the Parable of the Good Samaritan, “Which of these three do you think was a neighbor to the man who fell into the hands of robbers?”

It is another thing altogether to move from the concept of “who is our neighbor” to “who is our family?”

The willingness to inconvenience yourself for others is a priceless gift, and one of the greatest gifts we can give our communities is the gift of extended family.

We need people who put others first, leave space, and turn strangers into extended family members who quickly feel at home.

Radical hospitality is the opening of our lives and homes to embrace a stranger as extended family. It’s the soil where compassion flourishes.

The word hospitality may call to mind the idea of entertaining guests at nicely decorated dinner parties, but it once meant embracing a stranger as family, even when it was inconvenient and the house was dirty. It’s the high-level nurture, support, responsiveness, and availability that holds a family, neighborhood, and community together.

Radical doesn’t mean “extreme” as many people assume; it means “core.” Radical expressions of core commitments often appear extreme because they’re rarely followed through in practice.

Building on the principles of love, listen, discern, and respond, the acronym BREAD will introduce you to some perspectives and practices that can help you discern how best to embody the value of radical hospitality.

Begin with xeniaXenos is the Greek word for “guest.” In the ancient world, xenia (hospitality) was a well-structured expectation. Jesus clearly established the practices of extending hospitality to strangers, healing the sick, and caring for the marginalized for his followers. It’s just what you do. It’s not a special calling; it’s part of the basic package when you say yes to Jesus.

Recruit mentors – Your mentors will likely change what you do. Mentors provide a relational support structure. Because radical hospitality is a countercultural practice, it’s essential to build a community of people around us who reflect the values we most want to embody.

Embrace tension – When it comes to the tension between hospitality and boundaries, it’s helpful to think about how tension produces growth. There’s no growth without tension, but tension must be wisely calibrated.

Allow margin – There’s no compassion without relationship, and there’s no relationship without margin. Margin, according to Richard Swenson in his book by the same title, is “the space between ourselves and our limits. It’s something held in reserve for contingencies or unanticipated situations.”

Discern kairos – The Greeks had two words for the concept of time: chronos (chronological time) and kairos (appointed time). Kairos moments are always divine appointments, but they are not always at convenient times. Embracing inconvenience is a two-part mind-set shift: the first part is recognizing inconveniences as potential divined appointments; the second is discerning which ones to respond to.

The five practices of radical hospitality help us see and respond to the opportunities God presents to us daily.

Wesley Furlong, Smart Compassion

A NEXT STEP

Radical hospitality is one of the greatest gifts we can give our communities.

The core practice of radical hospitality is biblical and impactful, but it is also highly countercultural for many in our western society. Putting people first, leaving space, and extending family to strangers is difficult when we’re never home and running at breakneck speed.

Are you ready to open your life and home in more intentional ways and recover the practice of radical hospitality?

Use the acronym BREAD listed above to create both a measurement of where you are and a path for moving forward. Set aside two hours for the following brainstorming activity.

Begin by writing each of the five short phrases listed above on the top of a chart tablet, one phrase per sheet. Put the sheets all up on a wall. Step back and read each one aloud, then step up and write as many words, phrases, and sentences that fit each phrase. Push yourself to take at least one hour to do this.

After taking a short break, return to the chart tablets and place a green, yellow, or red dot by each word or phrase on the chart tablets. Use the following key:

  • Green = something you are currently doing or can move toward doing relatively quickly in the next two weeks.
  • Yellow = something that can be done in the next three months, with minimal planning and resources.
  • Red = something that will take extended planning and careful allocation of resources to accomplish.

The five practices of radical hospitality help us see and respond to the opportunities God presents to us daily.

Except taken from SUMS Remix 103-2, released October 2018.


 

This is part of a weekly series posting excerpts from one of the most innovative content sources in the church world: SUMS Remix book excerpts for church leaders.

SUMS Remix takes a practical problem in the church and looks at it with three solutions; each solution is taken from a different book. Additionally, a practical action step is included with each solution.

As a church leader you get to scan relevant books based on practical tools and solutions to real ministry problems, not just by the cover of the book. Each post will have the edition number which shows the year and what number it is in the overall sequence. (SUMS Remix provides 26 issues per year, delivered every other week to your inbox). 

> > Subscribe to SUMS Remix <<

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ABOUT THE AUTHOR

VRcurator

VRcurator

Bob Adams is Auxano's Vision Room Curator. His background includes over 23 years as an associate/executive pastor as well as 8 years as the Lead Consultant for a church design build company. He joined Auxano in 2012.

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COMMENTS

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Recent Comments
comment_post_ID); ?> Thank you for this information. I'm going to use this article to improve my work with the Lord.
 
— Abel Singbeh
 
comment_post_ID); ?> Thank you Ed for sharing your insights into the Church Growth Movement. I have my reservations with Church Growth models because it has done more damage than good in the Body of Christ. Over the years, western churches are more focused on results, formulas and processes with little or no emphasis on membership and church discipline. Pastors and vocational leaders are burnt out because they're overworked. I do believe that the Church Growth model is a catalyst to two destructive groups: The New Apostolic Reformation and the Emerging Church. Both groups overlap and have a very loose definition. They're both focus on contemporary worship, expansion of church brand (franchising), and mobilizing volunteering members as 'leaders' to grow their ministry. Little focus on biblical study, apologetics and genuine missional work with no agenda besides preaching of the gospel.
 
— Dave
 
comment_post_ID); ?> Thank you for sharing such a good article. It is a great lesson I learned from this article. I am one of the leaders in Emmanuel united church of Ethiopia (A denomination with more-than 780 local churches through out the country). I am preparing a presentation on succession planning for local church leaders. It will help me for preparation If you send me more resources and recommend me books to read on the topic. I hope we may collaborate in advancing leadership capacity of our church. God Bless You and Your Ministry.
 
— Argaw Alemu
 

Clarity Process

Three effective ways to start moving toward clarity right now.

The Case for Healthy Church Membership

Church membership should not consist of rules to keep people out, but ramps to help people grow.

Membership in a local church may seem outdated or unnecessary, but if led well, it adds great strength to your church.

Candidly, nearly all churches have some form of “membership.”

  • Some formal, calling it church membership.
  • Others informal, using words like belonging, discipleship, culture, team, or community, etc.

Both are referring to the same idea, but with different words, in a different style, and with differing amounts of emphasis.

I’ve served in two churches that are part of The Wesleyan Church, a great denomination. In both churches, I’ve taught all or part of the membership class for many years.

It’s been my practice to remain after the class and field questions from anyone who wants to talk. I’ve listened to thousands of questions over thirty years.

These are among the five most often asked questions.

  1. What if my spouse is not a believer?
  2. What if I’m not sure about being baptized?
  3. What if I don’t have time to serve in a ministry?
  4. What if I can’t give a full tithe?
  5. What if I’m not qualified to be a leader?

These questions are packed with doubt and uncertainty. Those who have asked these questions wonder if they measure up to what they’ve been encouraged to embrace for spiritual growth.

In each case I emphasize a grace-filled path for growth rather than an either-or, you are in or out, kind of membership loaded up with a list of do’s and don’ts, rules and requirements.

Church membership is most effective when you emphasize vision, values, teamwork, and life change. Church growth is essential, but focus on the growth of the person, not the growth of the church.

I’ve wondered at times why questions like the five I mentioned arise in a class taught with so much grace, encouragement, and opportunity. So, I’ve asked those who attend.

The most common response includes two things:

1) Their church background.
Their previous experience is not always positive. They have often only known a list of do’s and mostly don’ts.

2) Culture is changing – rapidly.
Membership is no longer something desired unless there is perceived value. People want to be part of something they value.

Membership in current culture does work, from frequent flyer miles on Delta to discounts at Costco, and from a free sandwich at Subway to Prime Membership with Amazon where you receive free shipping.

People do join where they perceive value.

This might sound like an approach that builds consumer Christians, that’s not at all what I want to communicate.

In fact, it’s the opposite. Let’s not use the word membership for a minute.

Maybe you communicate; become part of our church family, or find a place to belong within our community, or discover your place on the team.

Use whatever language you would prefer and fits your culture.

The concept of belonging to a body of believers, (whether you call it membership, team, community or family, etc., is about spiritual growth, a call to maturity, and giving yourself away to others.

The foundational leadership principle that makes this work is: You as the leader(s) give first.

Good leaders always give first and invest more. When you model this lifestyle, the people in your congregation discover that you really do want more for them than from them.

5 ways you can invest first and invest more in those you lead:

1) Give generous amounts of spiritual encouragement and challenge.

Your primary responsibility as a leader is to provide spiritual guidance based on God’s word that results in growing spiritual maturity. The person must own the process of personal growth, but as a leader, you are the champion of their growth.

2) Provide leadership development.

For all who are ready and willing, invest in their potential for leadership or increased leadership capacity.

This development is not only focused on leadership for church ministry but even more for their leadership at home and in the workplace. (. . . more for them than from them.)

3) Communicate love and concern.

Your role as spiritual shepherd is one of prayer, nurture, and care.

4) Create and offer opportunities that are not possible on their own.

The vision of your church is much larger than what any one person can do on their own. That’s the beauty of team, family, and community. The “member” is part of something bigger than they are on their own.

The opportunities are many such as, being part of a grand vision, being connected in a community within a small group, biblical insights, and inspiration on Sunday, and incredible serving or global mission experiences.

In all these elements, you add value to their life by providing what an individual or family cannot create on their own.

5) Model a life of integrity and consistency.

Your character is the foundation not only for the principle of authentically modeling the life you teach but for the entirety of your leadership. This serves as great inspiration and encouragement for those you serve.

The consistency of your life and character paints a hopeful picture for those you lead.

Your church structure may or may not embrace a formal membership, but we all want people to find a place to belong and join the team to experience meaningful spiritual growth by pursuing God and serving others.

To this end, a membership class is a great opportunity to inspire, encourage, and breathe life into people who have already indicated interest in your church.

Let them know you love and appreciate them! Emphasize the vision and what you have to offer that helps them mature in their faith and live life to the full. (John 10:10)

Here’s a practical list of the kinds of things you can focus on:

  • Your culture and values – who you are.
  • Your vision for the future – where you are going.
  • Stories of life change – the meaning and purpose of the church.
  • The value of serving – the beauty of giving yourself away.
  • Opportunities for meaningful serving that are directly connected to the vision.
  • The benefit of participating – the joy of sharing life with others. (Small groups)
  • The power of prayer and scripture – the nature of an intimate walk with God.
  • The significance of reaching the lost – the primary focus of ministry energy.

Make the class fun, serve those who attend well, and keep the energy up. Make the class a gift to the people rather than appearing only as an ask of the people.

> Read more from Dan.


 

 

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ABOUT THE AUTHOR

Dan Reiland

Dan Reiland

Dr. Dan Reiland serves as Executive Pastor at 12Stone Church in Lawrenceville, Georgia. He previously partnered with John Maxwell for 20 years, first as Executive Pastor at Skyline Wesleyan Church in San Diego, then as Vice President of Leadership and Church Development at INJOY. He and Dr. Maxwell still enjoy partnering on a number of church related projects together. Dan is best known as a leader with a pastor's heart, but is often described as one of the nations most innovative church thinkers. His passion is developing leaders for the local church so that the Great Commission is advanced.

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COMMENTS

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Recent Comments
comment_post_ID); ?> Thank you for this information. I'm going to use this article to improve my work with the Lord.
 
— Abel Singbeh
 
comment_post_ID); ?> Thank you Ed for sharing your insights into the Church Growth Movement. I have my reservations with Church Growth models because it has done more damage than good in the Body of Christ. Over the years, western churches are more focused on results, formulas and processes with little or no emphasis on membership and church discipline. Pastors and vocational leaders are burnt out because they're overworked. I do believe that the Church Growth model is a catalyst to two destructive groups: The New Apostolic Reformation and the Emerging Church. Both groups overlap and have a very loose definition. They're both focus on contemporary worship, expansion of church brand (franchising), and mobilizing volunteering members as 'leaders' to grow their ministry. Little focus on biblical study, apologetics and genuine missional work with no agenda besides preaching of the gospel.
 
— Dave
 
comment_post_ID); ?> Thank you for sharing such a good article. It is a great lesson I learned from this article. I am one of the leaders in Emmanuel united church of Ethiopia (A denomination with more-than 780 local churches through out the country). I am preparing a presentation on succession planning for local church leaders. It will help me for preparation If you send me more resources and recommend me books to read on the topic. I hope we may collaborate in advancing leadership capacity of our church. God Bless You and Your Ministry.
 
— Argaw Alemu
 

Clarity Process

Three effective ways to start moving toward clarity right now.

15 Looming Failures in a Vacuum of Vision Casting

WHERE THERE IS NO VISION, THE PEOPLE PERISH: BUT HE THAT KEEPETH THE LAW, HAPPY IS HE.   – PROVERBS 29:18 (KJV)

“We don’t need that vision stuff. We just love God and love people.”

“I don’t like to sit around and talk about mission or values or strategic plans, I like getting things done.”

“I’m not a visionary like [successful pastor in town], people just need more commitment to the Word.”

“Just preach Jesus, that’s all the vision the church needs.”

Recently, I have heard more than just a few pastors use statements like the above. For some, even using the word ‘vision’ brings forth a kind of extra-biblical, crystal-ball, predict-the-future fear. However, casting vision is simply this: articulating a picture of God’s better future for your church.

Vision casting is critical because people need a picture. They can focus with a picture. They can mark progress in their own spiritual growth with a picture. They can see beyond Sunday worship attendance with a picture. They can survive seasons in the wilderness with a picture. They can understand the real nature of discipleship with a picture. Jesus cast vision of a coming Kingdom and taught His followers with pictures.

Without a picture… people wander. They more easily prioritize ball games and lake vacations over the things of God.

As leaders, when we fail to cast a clear, concise and compelling vision of where God is taking us, people drift in and out of church. They fail to find the greater value, because we are living off of Sunday-to-Sunday leadership. This holds to be particularly true for the younger generations, who are seeking to make a tangible impact and realize purpose with their lives, not just attend another Sunday event. After all, they have near instant access to uplifting worship music, podcast sermons, and live-streamed services. Vision unites people around a calling that is contextual to a local church and catalytic to spiritual growth in everyday life.

At Auxano, we introduce the need to “rethink vision” with (non-exegetical) wordplay on the KJV language of Proverbs 29:18, saying that where there is no vision, the people… cherish. They cherish things like paint colors, or casual dress, or hymns, or electric guitars, or children-down-front moments, or even ric-rac-edged Sunday School bulletin boards. And often, these well-intentioned people will fight until death over seemingly insignificant, non-eternal issues. Why? When we fail to introduce them to a lasting picture of discipleship and growth in Christ, they will eventually make the temporal holy.

Lately I have been wondering what else happens when leaders neglect vision in their churches. After 20+ years on church staff, or serving alongside church staff, the failures of living in a vacuum of vision casting are more clear every day.

WHERE THERE IS NO VISION…

…THE PEOPLE CHERISH.

…THE PREFERENCES FLOURISH.

…THE SURROGATES NOURISH.

…THE FEW ACCOMPLISH.

…THE STAFF RELINQUISH.

…THE SPARKS EXTINGUISH.

…THE TRENDS DEMOLISH.

…THE POWER-HUNGRY ADMONISH.

…THE CONTROLLING ABOLISH.

…THE BORED REFURBISH.

…THE PASSIONS DIMINISH.

…THE ENEMIES RELISH.

…THE VALUABLES TARNISH.

…THE INSECURE EMBELLISH.

…THE LEADERS VANISH.

Avoiding any, or all, of the failures above begins with a clearly-cast vision of where God is leading the church. Here is a powerful article from Auxano founder, Will Mancini, on what a clear, Biblical picture of the future could look like for local church leaders through the Horizon Storyline tool.


Want to know more about the Horizon Storyline? Talk with an Auxano Navigator.


> Read more from Bryan.

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ABOUT THE AUTHOR

Bryan Rose

Bryan Rose

As Lead Navigator for Auxano, Bryan Rose has a strong bias toward merging strategy and creativity within the vision of the local church and has had a diversity of experience in just about every ministry discipline over the last 12 years. With his experience as a multi-site strategist and campus pastor at a 3500 member multi-campus church in the Houston Metro area, Bryan has a passion to see “launch clarity” define the unique Great Commission call of developing church plants and campus, while at the same time serving established churches as they seek to clarify their individual ministry calling. Bryan has demonstrated achievement as a strategic thinker with a unique ability to infuse creativity into the visioning process while bringing a group of people to a deep sense of personal ownership and passion.

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COMMENTS

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Recent Comments
comment_post_ID); ?> Thank you for this information. I'm going to use this article to improve my work with the Lord.
 
— Abel Singbeh
 
comment_post_ID); ?> Thank you Ed for sharing your insights into the Church Growth Movement. I have my reservations with Church Growth models because it has done more damage than good in the Body of Christ. Over the years, western churches are more focused on results, formulas and processes with little or no emphasis on membership and church discipline. Pastors and vocational leaders are burnt out because they're overworked. I do believe that the Church Growth model is a catalyst to two destructive groups: The New Apostolic Reformation and the Emerging Church. Both groups overlap and have a very loose definition. They're both focus on contemporary worship, expansion of church brand (franchising), and mobilizing volunteering members as 'leaders' to grow their ministry. Little focus on biblical study, apologetics and genuine missional work with no agenda besides preaching of the gospel.
 
— Dave
 
comment_post_ID); ?> Thank you for sharing such a good article. It is a great lesson I learned from this article. I am one of the leaders in Emmanuel united church of Ethiopia (A denomination with more-than 780 local churches through out the country). I am preparing a presentation on succession planning for local church leaders. It will help me for preparation If you send me more resources and recommend me books to read on the topic. I hope we may collaborate in advancing leadership capacity of our church. God Bless You and Your Ministry.
 
— Argaw Alemu
 

Clarity Process

Three effective ways to start moving toward clarity right now.

What Business Are You REALLY in?

What business are you in? The way you answer that question will determine who will engage with you in an increasingly digital world.

Most organizations answer this question with a mission statement. Too often, though, mission statements are long, confusing, and filled with insider terminology. Those types of mission statements are not helpful when it comes to the messaging on your website or social platforms. What do you do?

We’ve found that it’s helpful to have both a brand positioning statement and a tagline. These two, when they are developed intentionally, can work together to communicate your business on multiple levels.

What’s a brand positioning statement?


A brand positioning statement is a logical description of what you do. The best brand positioning statements are no more than 15-20 words in length, do not include insider terminology, and include some description of your uniqueness as an organization.

What is unique about your approach to your business? What sets you apart from your competitors or other organizations in your market? You may have heard this described before as your unique selling proposition.

Your brand positioning statement should tell people what you do in a way they can understand … while including some description of your unique approach or philosophy.

What’s a tagline?


A tagline is a short, memorable phrase that captures the key benefit you provide to your target audience. It does not describe what you do (that’s what the brand positioning statement is for), it describes the result of what you do in the lives of your audience members.

So, for example, Nike’s tagline is “Just Do It.” By itself, that doesn’t tell you what Nike does. If you had no other context for Nike as an organization, you wouldn’t know, logically, what they do. But you know that the desired result of what they do is empowering, equipping, and motivating people.

The tagline speaks much more to the emotive side of the brain—tapping into emotions, values, and results.

If you bring together Nike’s tagline with a logical brand positioning statement like “athletic equipment meticulously designed to help you reach your potential,” all of a sudden, their brand message becomes very clear.

So what business are you in? What is it you do … exactly? If you can answer that question from both a logical perspective (brand positioning statement) and an emotive perspective (tagline), you’ll communicate clearly to your audience and they will be able to more fully engage with you and your brand.

> Read more from Steve.


 

To learn more about these communications tools, connect with an Auxano Navigator. 

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ABOUT THE AUTHOR

Steve Finkill

Steve Finkill

Steve Finkill is the Chief Messaging Officer at ID Digital, a verbal, visual, and marketing company. Dream Vacation: Driving the Pacific Coast Highway with my wife. Stopping for great food and some golf along the way. Ice Cream Flavor: Vanilla with real peanut butter mixed in. Favorite Films The Shawshank Redemption, The Empire Strikes Back, and Tombstone. Surprising Personal Fact: I was the Table Tennis Champion of my middle school. Favorite Album: The Firm Soundtrack, Dave Grusin. Coffee: Never. Beverages are meant to be cold.

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COMMENTS

What say you? Leave a comment!

Recent Comments
comment_post_ID); ?> Thank you for this information. I'm going to use this article to improve my work with the Lord.
 
— Abel Singbeh
 
comment_post_ID); ?> Thank you Ed for sharing your insights into the Church Growth Movement. I have my reservations with Church Growth models because it has done more damage than good in the Body of Christ. Over the years, western churches are more focused on results, formulas and processes with little or no emphasis on membership and church discipline. Pastors and vocational leaders are burnt out because they're overworked. I do believe that the Church Growth model is a catalyst to two destructive groups: The New Apostolic Reformation and the Emerging Church. Both groups overlap and have a very loose definition. They're both focus on contemporary worship, expansion of church brand (franchising), and mobilizing volunteering members as 'leaders' to grow their ministry. Little focus on biblical study, apologetics and genuine missional work with no agenda besides preaching of the gospel.
 
— Dave
 
comment_post_ID); ?> Thank you for sharing such a good article. It is a great lesson I learned from this article. I am one of the leaders in Emmanuel united church of Ethiopia (A denomination with more-than 780 local churches through out the country). I am preparing a presentation on succession planning for local church leaders. It will help me for preparation If you send me more resources and recommend me books to read on the topic. I hope we may collaborate in advancing leadership capacity of our church. God Bless You and Your Ministry.
 
— Argaw Alemu
 

Clarity Process

Three effective ways to start moving toward clarity right now.

Digitized: Five Ways Living Online Is Changing You

There are few things more fascinating – and more pressing – to social scientists than to discover what our new digital world is doing to us, particularly the new online world. From an assortment of new surveys and studies, I’ve drawn together five key findings. Some you may have suspected, some may come as a surprise, but all are based on the most recent findings.

1. It’s Hurting Our Kids

According to a new major study of nearly 10,000 teenagers by University College London and Imperial College London, social media damages children’s mental health by “ruining sleep, reducing their exercise levels and exposing them to cyberbullies in their homes.” In fact, “using sites multiple times a day increases the risk of psychological distress by around 40%, compared to logging on weekly or less.”

2. It’s Changing How We View and Have Sex

A survey from the U.K.’s The Times finds that pornography is leading to sex where women getting hurt is the new normal, specifically the causing of pain and humiliation. BDSM (bondage and discipline, dominance and submission, sadism and masochism) “is now ordinary.” Slapping, choking, anal intercourse… internet pornography has made those who view it expect it. For Generation Z, “rough sex” (hair-pulling, biting, slapping, choking and other aggressive behavior) is now the second-most popular porn category searched, and nearly half say online porn is the source of their sex education. It’s also changing our experience with sex, creating distance with our sexual partners—both emotionally and physically. Those who watch porn often find themselves unable to be sexually aroused by their actual (flesh and blood) partner.

3. It’s Costing Us Community

Singles today complain about the pitfalls and disappointments of online dating, as if it is the only kind of dating there is. In truth, it represents a radical cultural departure from what had been the norm. Online dating is radically individualistic, as opposed to the more communally based dating of the recent past. Instead of friends and family making suggestions and introductions, it is now an “algorithm and two rightward swipes.” As an article in the Atlantic put it: “Robots are not yet replacing our jobs. But they’re supplanting the role of matchmaker once held by friends and family…. [For] centuries, most couples met the same way: They relied on their families and friends to set them up. In sociology-speak, our relationships were ‘mediated.’ In human-speak, your wingman was your dad.” Translation: Tinder, OKCupid and Bumble have taken the place of community. No longer are those most intimate with us serving and guiding and counseling; “now… we’re getting by with a little help from our robots.” And even those most involved lament “the spiritual bankruptcy of modern love.” Or as one person put it in the article, the rise of online dating reflects “heightened isolation and a diminished sense of belonging within communities.”

4. It’s Making Us Angrier

Polling reveals two things we all seem to agree on: people are more likely to express anger on social media than in person (nearly nine in 10), and we are angrier today compared to a generation ago (84%). According to a new NPR-IBM Watson Health poll, the more we go online to check the news or use social media, the angrier we become. The reasons are not hard to diagnose: news outlets are often openly biased toward a particular view (thus inciting emotions), and there is a cottage industry of trolling on social media. In other words, we’ve created a context for anger to be incited and expressed. And it’s working.

5. It’s Fueling the Rapid Change of Culture

There are few changes that have swept the cultural landscape more swiftly than the West flipping its views on all things related to homosexuality. As recently as 2004, polls conducted by the Pew Research Center showed that the majority of Americans (60%) opposed same-sex marriage. Today, 61% support it. But how did minds change so quickly? In a telling study, Harvard University psychology professor Mahzarin Banaji investigated long-term changes in attitudes. He found that between 2007 and 2016, bias toward gays decreased dramatically. There are many dynamics that could be associated with this, such as the growing visibility of gay people in popular culture (Ellen DeGeneres, the show Will and Grace), but why did the landslide toward cultural acceptance begin in 2007?

Because as Pulitzer-Prize winning New York Times columnist Thomas Friedman has noted, this was the year the iPhone was released. And not just the iPhone, but when Facebook left the campus and entered the wider world, Twitter was spun off, Google bought YouTube and launched Android, Amazon released the Kindle, and the internet crossed one billion users worldwide, which was the tipping point to it becoming the fabric of our world—all in 2007. And as a result, it began to facilitate cultural change in ways previously unimagined.

Alarmed? You should be.

It’s the new normal.

> Read more from James Emery White.


 

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ABOUT THE AUTHOR

James Emery White

James Emery White

James Emery White is the founding and senior pastor of Mecklenburg Community Church in Charlotte, NC, and the ranked adjunctive professor of theology and culture at Gordon-Conwell Theological Seminary, which he also served as their fourth president. He is the founder of Serious Times and this blog was originally posted at his website www.churchandculture.org.

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comment_post_ID); ?> Thank you for this information. I'm going to use this article to improve my work with the Lord.
 
— Abel Singbeh
 
comment_post_ID); ?> Thank you Ed for sharing your insights into the Church Growth Movement. I have my reservations with Church Growth models because it has done more damage than good in the Body of Christ. Over the years, western churches are more focused on results, formulas and processes with little or no emphasis on membership and church discipline. Pastors and vocational leaders are burnt out because they're overworked. I do believe that the Church Growth model is a catalyst to two destructive groups: The New Apostolic Reformation and the Emerging Church. Both groups overlap and have a very loose definition. They're both focus on contemporary worship, expansion of church brand (franchising), and mobilizing volunteering members as 'leaders' to grow their ministry. Little focus on biblical study, apologetics and genuine missional work with no agenda besides preaching of the gospel.
 
— Dave
 
comment_post_ID); ?> Thank you for sharing such a good article. It is a great lesson I learned from this article. I am one of the leaders in Emmanuel united church of Ethiopia (A denomination with more-than 780 local churches through out the country). I am preparing a presentation on succession planning for local church leaders. It will help me for preparation If you send me more resources and recommend me books to read on the topic. I hope we may collaborate in advancing leadership capacity of our church. God Bless You and Your Ministry.
 
— Argaw Alemu
 

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